The explosion of digital marketing over the last decade has dramatically changed brand communication. The latest report by Les Binet and Peter Fields ‘Media in Focus’ analyses the expanded IPA databank and establishes whether the role of traditional media…
Louisette Andrieu, the Marketing Project Manager within the International Transport division for JCDecaux Group, discusses in an interview how leading brands and agencies have seized the opportunity in the latest findings on the international consumer…
JCDecaux launches Global Shopper Connections 2, revealing new insights into the travel and shopping habits of international shoppers.
Looking at the three global advertising spend forecast reports from ZenithOptimedia, Carat and Magna Global, we have compiled the key observations of the media landscape for the coming year.