SHOPPING. Offer an enjoyable moment.
Naturally, advertising has its place in shopping centres and supermarkets, where brands, retailers, and consumers who are ready to buy can meet. JCDecaux uses its systems to help make the shopping experience more appealing: interactive guide screens, digital advertising screens, Wi-Fi hot spots, contextualised messages sent on smartphones (by Beacons), sales events, etc. Everything is designed to enrich the consumer experience, boosting brand visibility and generating additional sales.