JCDecaux Data Solutions is a portfolio of global and local data solutions that enable advertisers to maximise the power of their media investment.
Whether pre, during or post-campaign, the consistent approach to OOH is "data by design", in order to deliver improved results for advertisers.
3 core pillars
JCDecaux Data Solutions is built around 3 core pillars, designed to help advertisers achieve their marketing objectives and creating an end-to-end ecosystem of solutions connecting the dots between marketing and business results.
-
Enhance your planning with data-driven insights Optimise media planning, content delivery and creativity to maximise impact on your target audience.
-
Create interactive experiences throughout the customer lifecycle Connect your audience more effectively and efficiently to create memorable and engaging experiences.
-
Assess the impact of your strategy Evaluate campaign performance and measure against your desired KPIs.
