With an audience of more than 850 million people every day worldwide, we believe outdoor advertising can be a force for good and we work to amplify responsible advertising.
Albert ASSERAFAs a leader in outdoor advertising, JCDecaux is the privileged meeting point between citizen consumers, brands and economic players. Through our commitment to apply our Code of Conduct to all Group countries, we affirm our desire to work for responsible and positive outdoor advertising.
Executive Vice-President Communication and User Innovation
Promote responsible campaigns
Our objective
Since 2022100% of the Group’s countries committed to implementing and applying the principles of the Code of Conduct for Out-Of-Home Display
Our result
100%of our countries have deployed our Code of Conduct for Out-of-Home Display as of 2022
Responsible campaigns at JCDecaux
In 2022, we implemented our Code of Conduct for Out-of-Home Display. This Code demonstrates our commitment to respectful and responsible communication and has been rolled out to all Group countries to ensure compliance with ethical rules wherever we operate.
2024 in numbers
4.400
campaigns audited in France of which 1.036 were reworked or refused
Our strategy in action
In order to raise the awareness of its advertising customers in the assessment of their scope 3, JCDecaux France has developed a new tool, 360 Footprint effective since the beginning of 2022. The calculator takes into account the economic, social and environmental footprint and offers customers a holistic view of the challenges associated with their advertising campaigns.
This multidimensional footprint is based on four indicators: CO₂ emissions, water consumption, Full-Time Equivalents (FTE) supported and the value in euros generated in the French economy. The overall methodology has been certified by an Independent Third Party (EY). 360 Footprint is a robust and reliable tool that makes it possible to measure all campaigns at the request of customers. Building on the experience of the pilot in France, the Group started the development of a new version in 2024, covering the airports and large format universes in addition to street furniture, and is carrying out an international deployment of the calculator in 2025.
Safeguard our digital activities to the highest possible degree
In 2024, JCDecaux broadcasted around 190,000 campaigns on 40,000 digital screens in 68 countries.
Any external or internal attempt to access digital screens on the Group’s street furniture to show unauthorised messages would represent a major risk.
Our objectives
Zero security incidentthat disrupt our service or result in the undetected broadcast of unauthorised content on digital screens where this broadcast is controlled by and under the responsibility of JCDecaux
Protect our digital activities
JCDecaux has been developing a strategy to manage these risks based on three pillars: Protect, Control and React in the event of an abnormal situation. This global strategy is applied in all of the Group’s countries and throughout the Group’s information system. It applies in particular to the software platform for distributing advertising campaigns, an ISO 27001-certified platform since May 2023.
Advocate for public interest communication that serves the United Nations’ 2030 Agenda
In September 2015, the 193 member states of the United Nations adopted the 2030 Programme for Sustainable Development, called Agenda 2030. With its 17 Sustainable Development Goals (SDGs) and 169 targets, it sets a roadmap for all countries and calls for the mobilisation of all stakeholders, including companies.
With a global audience of more than 850 million people worldwide, we believe that Out-of-Home advertising and JCDecaux can be catalyst for raising awareness of this global approach, promoting their key messages wherever we operate.
Our objectives
Major CausesSupport a major cause related to the Group’s activities every year
100%of the Group’s countries, representing 80% of the adjusted annual revenue, contribute to support one or more United Nations SDGs by 2025
Our support for major causes
Aware of the power of our media to shape opinions, we support numerous major causes including: road safety, protecting the environment and combating disease.
The Group’s commitment is reflected in the free-of-charge displays of advertising panels, financial support and the creation of campaigns in partnership with local players (associations, governments, etc.) to raise awareness among local people and promote solutions to social, societal and environmental issues.
+3.300
campaigns provided free of charge to NGOs and associations in 2024
57
of the Group’s countries implemented specific support actions for major causes in 2024
Campaign for WWF, United Kingdom
Official partner of the United Nations for the promotion of the Sustainable Development Goals
Official logo of the "Joint SDG Fund"
In 2023, we were proud to become an official partner of the “United Nations Joint SDG Fund” (Sustainable Development Goals). This global strategic partnership with the United Nations Development Programme (UNDP) aims to support the “United Nations Joint SDG Fund”, a fund designed to accelerate the development of the Sustainable Development Goals (SDGs) worldwide.
Our strategy in action
In September 2023, as part of a global partnership, JCDecaux and the United Nations launched a road safety campaign to combat the leading cause of death among young people aged 5 to 29. Under the motto #MakeaSafetyStatement, the campaign brings together celebrities to encourage road users to adopt simple and effective rules to drive safely. Since 2023, the campaign has been broadcasted in more than 40 countries by JCDecaux which has committed to rolling it out in 80 countries by the end of 2025.
Road Safety campaign