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Creation. An ongoing approach.

JCDecaux's success has always been grounded in a unique spirit of innovation and an ambitious Research & Development policy. The effectiveness of this strategy can be seen in all of our products and services. Cyclocity self-service bikes are now a must-have all around the world, and interactive screens and Wi-Fi terminals are appearing everywhere in cities and on transport systems.  Innovation enables us to anticipate constantly changing needs, to contribute to the design of the city of tomorrow and to help make transportation systems more enjoyable for passengers.

IN-HOUSE expertise. Four pillars of innovation.

JCDecaux's innovations meet four criteria: quality, style, functionality and environmental performance, which means adhering to eco-friendly design (strength, durability, low energy consumption and the use of recyclable materials).
Only the longstanding multidisciplinary expertise offered by JCDecaux can meet such exacting requirements. 

JCDecaux’s innovations are:

  • focused on usage: designed on the basis of research into uses and expectations
  • long-term: they last well beyond the ten- or fifteen-year contracts signed with local authorities and other clients. Our design choices allow for significant reparability and our materials and processes are selected for their durability. As a result, the Group’s ecosystem of industrial partners is made up of loyal suppliers and compliant with its quality requirements
  • continually being improved: thanks to the close relationships between the research and development teams and the various operators. For example, the immediate success of Vélib’ in Paris in 2007 was partly due to learnings from Lyon in 2005. Then in 2021, the new Lyon Velo’v broke its own usage record by introducing a new bicycle designed on the basis of feedback from the world’s largest bicycle system between 2007 and 2017.


This strong ability to innovate has enabled us to build up significant capital in terms of intellectual property (125 patents active to-date) in a variety of fields such as billboard technologies, sanitaryware mechanics and the self-service bicycle system.

AWARDS. Recognition of our creative solutions.

Our ongoing pursuit of excellence in design and sustainable development has been recognised on numerous occasions. Over the years, JCDecaux has won Good Design Awards (the world's oldest and most prestigious award of its type) and Green Good Design Awards for the quality, style and sustainability of its product designs. 

"Grand prix du design de la Réussite"design award
“JANUS” CERTIFICATION BY THE INSTITUT FRANÇAIS DU DESIGN (FRENCH INSTITUTE OF DESIGN) NEW PASSENGER SHELTERS FOR THE CITY OF PARIS.
DIGITAL SERVICE AWARD BY USINE NOUVELLE MAGAZINE
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Latest projects. At the forefront of innovation

Filtreo: a bus shelter to contribute to the reduction of urban pollution
JCDecaux aims to make sustainable improvements in urban living.
Its latest innovation, the Filtreo bus shelter with its green roof, is intended to contribute to the reduction of urban pollution.
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