IN-HOUSE expertise. Four pillars of innovation.
JCDecaux's innovations meet four criteria: quality, style, functionality and environmental performance, which means adhering to eco-friendly design (strength, durability, low energy consumption and the use of recyclable materials).
Only the longstanding multidisciplinary expertise offered by JCDecaux can meet such exacting requirements.
JCDecaux’s innovations are:
- focused on usage: designed on the basis of research into uses and expectations
- long-term: they last well beyond the ten- or fifteen-year contracts signed with local authorities and other clients. Our design choices allow for significant reparability and our materials and processes are selected for their durability. As a result, the Group’s ecosystem of industrial partners is made up of loyal suppliers and compliant with its quality requirements
- continually being improved: thanks to the close relationships between the research and development teams and the various operators. For example, the immediate success of Vélib’ in Paris in 2007 was partly due to learnings from Lyon in 2005. Then in 2021, the new Lyon Velo’v broke its own usage record by introducing a new bicycle designed on the basis of feedback from the world’s largest bicycle system between 2007 and 2017.
This strong ability to innovate has enabled us to build up significant capital in terms of intellectual property (125 patents active to-date) in a variety of fields such as billboard technologies, sanitaryware mechanics and the self-service bicycle system.