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Creation. An ongoing approach.

JCDecaux's success has always been grounded in a unique spirit of innovation and an ambitious Research & Development policy. The effectiveness of this strategy can be seen in all of our products and services. Cyclocity self-service bikes are now a must-have all around the world, and interactive screens and Wi-Fi terminals are appearing everywhere in cities and on transport systems.  Innovation enables us to anticipate constantly changing needs, to contribute to the design of the city of tomorrow and to help make transportation systems more enjoyable for passengers.

IN-HOUSE expertise. Four pillars of innovation.

JCDecaux's innovations meet four criteria: quality, style, functionality and environmental performance, which means adhering to eco-friendly design (strength, durability, low energy consumption and the use of recyclable materials).
Only the longstanding multidisciplinary expertise offered by JCDecaux can meet such exacting requirements. Our 120 engineers and technicians working in R&D handle 400 projects a year. At any given time, our teams are working on 50 ongoing projects.

Adaptability. Anticipating new forms of usage.

JCDecaux is a company with a local presence, whose solutions interact daily with users in over 80 countries. This proximity inspires us and drives us to continuously adapt to changes in technology, user behaviour and client needs. Accordingly, JCDecaux's R&D efforts have evolved to incorporate new partners like start-ups and research centres directly into the innovation process. This new structure has also facilitated collaborative efforts to upgrade existing street furniture, which are essential to keeping up with the growing complexity of digital platforms.
Agility is at the heart of our organisation. It enables us, for example, to keep up with the fast-paced development of new electronic components. When retailers announce the end of life of a large LCD less than 6 months after its release, you need to always adapt your certification process. Yves VilleneuvePurchasing and Electronics Manager

AWARDS. Recognition of our creative solutions.

Our ongoing pursuit of excellence in design and sustainable development has been recognised on numerous occasions. Over the years, JCDecaux has won Good Design Awards (the world's oldest and most prestigious award of its type) and Green Good Design Awards for the quality, style and sustainability of its product designs. 
  • "Grand prix du design de la Réussite" design award

  • “Janus” certification by the Institut français du design (French Institute of Design) New passenger shelters for the city of Paris.

  • Digital Service Award by Usine Nouvelle magazine

Latest projects. At the forefront of innovation.

Portable, personal batteries for a smart and connected ride
Self-service hybrid bikes
The battery provides approximately 10 km of support and makes it possible to connect the rented bike to a smartphone.
Small cells, big network
200 4G relay transmitters have been installed in Amsterdam to improve the network coverage of Vodafone Netherlands.

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