RELEVANT MESSAGES. At the point of purchase.
With more time spent away from home, the Active Space is becoming an increasingly influential part of daily life. When in the Active Space, consumers are on the way to work, shops, home or leisure activities.
While on the go, consumers are at the point of purchase and they search for information to help them make informed decisions. This is The Last Window of Influence; just before they make purchase decisions, consumers are found in a positive mindset, more alert and receptive to visual and brand messaging. Eye-catching and relevant Out-of-Home campaigns can offer messaging to drive audiences instore and online while they are in this decision-making mindset.