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RIGHT TIME, RIGHT PLACE. Meaningful conversations.Out-of-home (OOH) is known for it’s ability to build rapid awareness. In addition, as people spend more time outside the home or work, OOH advertising offers the opportunity for brands to establish a dialogue with their consumers when they are in an active state of mind.
In the OOH environment, audiences are attentive and receptive to their surroundings and it has been shown that they see OOH advertising as a positive addition to the urban landscape. Interaction within this active space allows for increased recall, an increased brand perception and two-way communication.
My street would be duller, sadder, if advertising disappeared.City dweller respondentJCDecaux Urban Stories
REAL PRESENCE. Part of the daily journey.Only OOH provides the unique opportunity for brands to physically present themselves in the same environment as the consumer, opening doors to true interaction and building a dialogue.
OOH gives the brands real presence in the everyday life of the urban dweller. JCDecaux turns these opportunities into memorable experiences for the audience creating word of mouth and consumer trust.
relevant messages. Receptive audiences.
In the active space, OOH advertising is not seen as an intrusion but rather welcomed as part of the city landscape, making street scenes more interesting and connecting people to their urban environment. As the messaging is contextual and relevant the urban audience feels that this enhances their journey experience.