RIGHT TIME, RIGHT PLACE. Meaningful conversations.
Out-of-home (OOH) is known for it’s ability to build rapid awareness. In addition, as people spend more time outside the home or work, OOH advertising offers the opportunity for brands to establish a dialogue with their consumers when they are in an active state of mind.
In the OOH environment, audiences are attentive and receptive to their surroundings and it has been shown that they see OOH advertising as a positive addition to the urban landscape. Interaction within this active space allows for increased recall, an increased brand perception and two-way communication.