AN URBAN OPPORTUNITY. Capturing and maintaining attention.
In today's fragmented media world, among the multitude of screens, there is a growing challenge to catch and maintain the attention of consumers. To achieve cut-through, brands recognise the need to get closer to the consumer, understand their needs and be more inventive and engaging than ever before. With growing urbanisation, the Out-of-Home medium delivers the platform for advertisers to achieve this engagement.
In 2021, the share of world’s population living in urban areas was 56%*. By 2050 this number will have risen to 70% of global population. As people are increasingly spending time away from their home and office, there is a growing opportunity for brands to use Out-of-Home (OOH) to connect and interact with consumers in a creative way.
*Source: Urbanization by continent, Statista, 2021