• En-Fr
  • Through our work to develop furniture and services that work for everyone, we have made a real commitment to supporting the following Sustainable Development Goals:

    Our contribution to the SDG
Sustainable Development - CSR - RSE - ODD 7 13 - SDG 7 13 - JCDecaux
Our new Climate Strategy, defined at Group level, gives concrete expression to our commitments through an ambitious policy aligned with the Paris Agreement, aimed at achieving Net Zero carbon by 2050. During 2023, JCDecaux plans to commit to a Science-Based Targets (SBTi) trajectory. It is through systemic actions and by engaging our entire value chain that we will be able to participate in global carbon neutrality. Lénaïc PINEAU Group Chief Sustainability and Quality Control Officer

JCDecaux Climate Strategy

In order to contribute to collective carbon neutrality, we are part of a dynamic approach of continuous long-term improvement that involves several stages: measuring, reducing, contributing beyond our value chain.

A trajectory aligned with the Paris Agreement and aiming for Net Zero Carbon by 2050

Sustainable Development - CSR - RSE -  net zero carbon trajectory - value chain - JCDecaux

A three-stage process


Historically, we measured our emissions on scopes 1 and 2. In 2022, we carried out this exercise on our scope 3 to have a comprehensive view of our emissions across our entire value chain. This enabled us to draw up our Group-wide Climate Strategy, taking into account our three scopes. The measurement of our emissions and our reduction trajectory have been audited by an independent third party.

Breakdown of our "market-based" emissions by scope

Scope 1 (direct emissions): emissions from our vehicle fleet

Scope 2 (indirect emissions): emissions linked to the energy consumption of our furniture and buildings

Scope 3 (other indirect emissions): emissions linked to the purchase of furniture and maintenance activities



Sustainable Development - CSR - RSE -  breakdown emissions - co2 - value chain - market based - JCDecaux


To reduce our carbon footprint and address the risks of climate change, we defined a Group-wide Climate Strategy in 2022. For JCDecaux, this means aligning ourselves with the ambitions of the Paris Agreement and achieving Net Zero Carbon by 2050 by committing to a Science-Based Targets (SBTi) trajectory. We made our commitment to reducing our emissions in the short and long term, by submitting our letter of commitment at the end of 2022.

Reducing our carbon emissions is our priority if we are to achieve Net Zero Carbon by 2050. We have set ourselves some ambitious goals:

By 2030 :

  • Reduce our scope 1 and 2 emissions by 60%

  • Reduce our scope 3 emissions by 46%


By 2050 :

  • Reduce our scope 1 and 2 emissions by 90%
  • Reduce our scope 3 emissions by 90%
Sustainable Development - CSR - RSE -  climate strategy - 2050 - infographic - scopes - JCDecaux

Our objectives

Abribus - JCDecaux
5%reduction in carbon emissions related to the electricity consumption of furniture in absolute value by 2030 (vs 2019)
MUPI - JCDecaux
10% reduction in carbon emissions related to the electricity consumption of total furniture/m² of advertising panel by 2030 (vs 2019)
Flotte Véhicule - JCDecaux
20%reduction in vehicle emissions in gCO2/km by 2030 (vs 2019)
Exploitation Responsable - JCDecaux
100% of electricity consumption covered by green electricity (annually)

Our results

Performance énergétique - JCDecaux
-27,1% reduction in GHG emissions (scopes 1 and 2.3 market-based) vs 2019
Abribus - JCDecaux
31,8%reduction in carbon emissions related to furniture electricity consumption in absolute value by 2022 (vs 2019)
Flotte Véhicule - JCDecaux
-6,3%in vehicle emissions in gCO2/km
RE100 - RSE - Sustainability Development - JCDecaux
100%of electricity consumption covered by green electricity

To achieve these goals, we are relying on the following reduction levers:

Furniture: Refurbishment of our furniture, systematic use of ecodesign, sourcing of lower-emission materials

68%reduction in greenhouse gas emissions for a renovated historical bus shelter, compared with the manufacture of new furniture



Sustainable Development - CSR - RSE - electric installations - electricity - field workers - JCDecaux
Inspection of electrical installations

Travel: Promotion of alternative modes of transport and reduction and optimisation of journey times.

20%reduction in gCO2/km with more than 3,000 low-emission vehicles by 2030
Sustainable Development - CSR - RSE -  refurbished bus stop Foster - emissions - funiture Grenoble - JCDecaux
Refurbished tram shelter in Grenoble, France

Energy: Installation of new digital technologies, deployment of LEDs, optimisation of the brightness of digital equipment, night-time switch-off, maintaining the distribution of small-format digital screens.

60%reduction in electricity consumption for lighting, thanks to LED technology, dimming and night-time cut-off (vs 2013)
Sustainable Development - CSR - RSE -  Bike rental scheme - Brisbane, Australia - JCDecaux
Self-service bike scheme in Brisbane, Australia


Because the urgency of climate change requires us to go further, we are already committed to contributing to the financing of climate change mitigation projects, beyond our value chain. These are rigorously selected and certified by international labels, generating wider benefits for nature and society. From 2050, once our reduction trajectory (-90%) has been reached, we will commit to supporting carbon sequestration projects equal to the level of our residual emissions, in order to achieve Net Zero.

Our policy in action

From 2021 in France, we decided to invest in the financing of carbon reduction projects to avoid or sequester 73 kt CO2 eq. in 2022.

Our portfolio consists of 11 certified projects (low-carbon label, Verra, Gold Standard, UNFCCC, etc.), including 3 in France; the others are international projects in the regions where we operate. These projects have been rigorously selected for their quality, their location, their typology in relation to our own challenges and commitments as well as for the associated co-benefits.

Other regions, such as Denmark, Germany and Australia, have also initiated a local contribution strategy.


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