In order to contribute to collective carbon neutrality, we are part of a dynamic approach of continuous long-term improvement that involves several stages: measuring, reducing, contributing beyond our value chain.
Our new Climate Strategy, defined at Group level, gives concrete expression to our commitments through an ambitious policy aligned with the Paris Agreement, aimed at achieving Net Zero carbon by 2050. During 2023, JCDecaux plans to commit to a Science-Based Targets (SBTi) trajectory. It is through systemic actions and by engaging our entire value chain that we will be able to participate in global carbon neutrality.Lénaïc PINEAU Group Chief Sustainability and Quality Control Officer
JCDecaux Climate Strategy
A trajectory aligned with the Paris Agreement and aiming for Net Zero Carbon by 2050
A three-stage process
1. REDUCE OUR OPERATIONS EMISSIONS (SCOPES 1 AND 2)
Historically, we measured our emissions on scopes 1 and 2. In 2022, we carried out this exercise on our scope 3 to have a comprehensive view of our emissions across our entire value chain. This enabled us to draw up our Group-wide Climate Strategy, taking into account our three scopes. The measurement of our emissions and our reduction trajectory have been audited by an independent third party.
Breakdown of our "market-based" emissions by scope
Scope 1 (direct emissions): emissions from our vehicle fleet
Scope 2 (indirect emissions): emissions linked to the energy consumption of our furniture and buildings
Scope 3 (other indirect emissions): emissions linked to the purchase of furniture and maintenance activities
JCDECAUX FOOTPRINT AND THE BREAKDOWN OF EMISSIONS BY SCOPE (IN KTEQ CO2) (MARKET-BASED):
2. REDUCE EMISSIONS ACROSS OUR ENTIRE VALUE CHAIN (SCOPE 3)
To reduce our carbon footprint and address the risks of climate change, we defined a Group-wide Climate Strategy in 2022. For JCDecaux, this means aligning ourselves with the ambitions of the Paris Agreement and achieving Net Zero Carbon by 2050 by committing to a Science-Based Targets (SBTi) trajectory. We made our commitment to reducing our emissions in the short and long term, by submitting our letter of commitment at the end of 2022.
Reducing our carbon emissions is our priority if we are to achieve Net Zero Carbon by 2050. We have set ourselves some ambitious goals:
By 2030 :
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Reduce our scope 1 and 2 emissions by 60%
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Reduce our scope 3 emissions by 46%
By 2050 :
- Reduce our scope 1 and 2 emissions by 90%
- Reduce our scope 3 emissions by 90%
Our objectives
5%reduction in carbon emissions related to the electricity consumption of furniture in absolute value by 2030 (vs 2019)
10% reduction in carbon emissions related to the electricity consumption of total furniture/m² of advertising panel by 2030 (vs 2019)
20%reduction in vehicle emissions in gCO2/km by 2030 (vs 2019)
100% of electricity consumption covered by green electricity (annually)
Our results
-27,1% reduction in GHG emissions (scopes 1 and 2.3 market-based) vs 2019
31,8%reduction in carbon emissions related to furniture electricity consumption in absolute value by 2022 (vs 2019)
-6,3%in vehicle emissions in gCO2/km
100%of electricity consumption covered by green electricity
To achieve these goals, we are relying on the following reduction levers:
Furniture: Refurbishment of our furniture, systematic use of ecodesign, sourcing of lower-emission materials
Travel: Promotion of alternative modes of transport and reduction and optimisation of journey times.
Energy: Installation of new digital technologies, deployment of LEDs, optimisation of the brightness of digital equipment, night-time switch-off, maintaining the distribution of small-format digital screens.
3. CONTRIBUTE BEYOND OUR VALUE CHAIN
Because the urgency of climate change requires us to go further, we are already committed to contributing to the financing of climate change mitigation projects, beyond our value chain. These are rigorously selected and certified by international labels, generating wider benefits for nature and society. From 2050, once our reduction trajectory (-90%) has been reached, we will commit to supporting carbon sequestration projects equal to the level of our residual emissions, in order to achieve Net Zero.
Our policy in action
From 2021 in France, we decided to invest in the financing of carbon reduction projects to avoid or sequester 73 kt CO2 eq. in 2022.
Our portfolio consists of 11 certified projects (low-carbon label, Verra, Gold Standard, UNFCCC, etc.), including 3 in France; the others are international projects in the regions where we operate. These projects have been rigorously selected for their quality, their location, their typology in relation to our own challenges and commitments as well as for the associated co-benefits.
Other regions, such as Denmark, Germany and Australia, have also initiated a local contribution strategy.