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Vital
63%
believe metro without advertising would be monotonous.

“The metro is really important to our lives and work here in Shanghai. The city would be paralysed if there was no metro."
Eye-catching
“I have discovered events just from metro ads […] I spoke with my friends and then I bought the tickets.”
Engaging

71% welcome brands that provide useful free services.
JCDecaux Metro Stories is an international research project exploring the perceptions, expectations and desires of Urban Commuters to provide detailed insight into their daily travel experience around the world.