"Metro/Train Stories", based on the survey of 5,260 metro and train users across 14 countries, delves into the world of Metro/Train advertising and highlights how OOH and DOOH enrich the daily commute by inspiring highly engaged audiences who are receptive to advertising and open to influence.
Metro and train stations are now multimodal transport platforms offering an increasingly diversified range of services. They play an essential role in urban lives, connecting people to all the essential areas of the city / country in a fast and efficient way.
For commuters, metro/train journeys are frequent and habitual in the sense that they often take place in the same way over several years. As such, metro and train stations are remarkably effective communication platforms that allow brands to establish a daily dialogue with urban audiences.
During their journey, commuters stay connected on their mobile. 1 in 3 passengers would like to see advertisements that are meaningful to them and with which they can interact to obtain more information, download a promotional coupon, download an app, find a location and sometimes even buy a product.
During their trip, commuters think about what they are going to do during the day, the week, the month... Many purchasing decisions are made during daily trips.
MAKE YOUR BRAND SEEN & REMEMBERED LIKE IN NO OTHER MEDIA
2H30 OF WEEKLY DIALOGUE
*Source : Metro/ Train Stories 2
Commuters like advertising that helps liven up their journey. They are particularly sensitive to brand messages when they are informative, entertaining and funny. More than two thirds say they become familiar with the brands they regularly see when they travel and 7 in 10 like brands that tell them a story.
Metro and train stations unique territory of expression for brands. They offer powerful communication solutions such as:
- flexible digital networks that allow precise targeting of audiences
- station branding that delivers exclusivity and emergence event
- experiential communication solutions that create a unique experience with passengers