Checking-in to places has been one of the rising trends coming out of the smartphone revolution over the past 3 years. Pioneered by Foursquare’s early adopters when it started in 2009, the location-based service is the most prominent with over 20 million…
As part of a competition to remodel the Seoul headquarters building of Korean conglomerate Hanwa, UNStudio unveiled the plan of a project aiming at showing the company's excellence in environmental technologies.The team of architects imagined an…
… France and La Redoute conducted an Innovate campaign on digital screens in Angers that took place during the winter …
Who said the future of geolocation will only be stored with Cloud Computing and Big Data warehouses?This seems to be the question at the heart of a new geolocation system, iPavement, recently launched in Madrid.This pavement which combines Wifi and…
After having redecorated a bus shelter, a subway station, advertising panels and an airport lounge in Paris, Ikea turned Tokyo Tama Monorail into a "party train" to celebrate the opening of a new store in the Japanese capital.Customers selected via a…
A team of researchers from the University of Minnesota conducted a study analyzing the impact of bus stop amenities (shelters, benches and schedules) on the perception of waiting times. It is based on a sample of 822 commuters at 36 bus stops in the "Twin…
Dutch street furniture company Yalp designed the prototype of a DJ booth that can be set-up anywhere in public areas. Fono consists in a table similar to the ones used by DJs in clubs.To start mixing, users first need to place two smartphones playing…
The release of the new Star Wars movie (The Force Awakens) was the occasion for a massive multimedia campaign all over the world.Among other surprising marketing operations, the one that took place in Madrid was particularly impressive. The Spanish…
… JCDecaux UK has launched VirtuoCity, a new research tool for …
JCDecaux are constantly finding new ways and thinking of new ideas to go above and beyond in order to create original and eye catching campaigns for car companies. Utilising a broad variety of our furniture, formats and locations, there have been large…
To make the daily walk to the workplace a little more fun, Nescafé created an original advertising campaign bringing people together with a warm cup of coffee in the streets of Berlin. People from both sides of a crosswalk had to “push together” (like the…
Transport for London (TfL) is currently testing an innovative wayfinding system for the visually-impaired at Pimlico subway station. The "Wayfindr" was developed by ustwo design studio, in partnership with the Royal London Society for Blind People's Youth…
In Romania, the retailer Carrefour offered a powerful shopping experience for all Star Wars fans: obtaining the Force and using it while shopping.Using the Kinect technology, customers could move their selected items into a virtual shopping basket using…
Chicago is currently living a very cold and snowy winter. In order to attract new visitors from the “Windy City”, Puerto Rico Tourism collected salt from the island's beaches and gave pots of it to Chicagoans to help them defrost their snow-covered…
… European football tournament, Now TV, in partnership with JCDecaux Cityscape, has transformed this tram stop into an …
Chinese New Year is taking place on January 31st this year.During the 40-day "Spring Festival" period, when several hundred millions of Chinese citizens will cross the whole country to visit their families, 3.6 billion passenger trips are expected to be…
Willing to create an international standard for the design of subway maps, Paris-based Serbian architect Jug Cerovic developed "INAT", a set of guidelines to make them easy to read and memorize. As a result of this work, Cerovic redesigned the maps of 12…
No time for breakfast this morning? Quaker knows breakfast is the most important meal of the day, and decided to bring a solution to this time-related issue.In Belgium, the agency Friendship created a Quaker pop-up store delivering free breakfasts. After…
In Guatapé, a little town in the Antioquia Department of Colombia, colours are kind of a religion. All buildings are entirely covered with vivid paintings that have various meanings. Some of them indicate local businesses, or the beliefs of residents…