Contemporary Art goes Out-of-Home with JCDecaux North America
From Chicago to New York, JCDecaux sponsors contemporary art and presents works on advertising bus shelters and digital billboard network.
Launched on October 12 and through February 11, 2018, New York bus shelters are hosting Ai WeiWei’s exposition “Good Fences Make for Good Neighbors”, inspired by the international migration crisis and current global geopolitical landscape. This exhibition includes a new series of 98 documentary images from the artist’s research at refugee camps and national borders and is visible citywide on JCDecaux’s digital and static panels.
Providing non-commercial services has always been in JCDecaux’s DNA. We are all very proud to find new and innovative ways to use our furniture in the service of the public.
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The exhibition uses images and sculpture to transform the security fence as a social and artistic symbol of the current migration crisis and rise of nationalism. Ten JCDecaux bus shelters in Harlem and Downtown Brooklyn have sculptures integrated with images. There will also be graphic art digital content on five newsstands in Manhattan.
In the Mid-West, JCDecaux is supporting EXPO CHICAGO by providing more than 140 locations to promote the international exhibition of contemporary and modern art citywide, which included the exhibitions at Navy Pier of EXPO CHICAGO, the Palais de Tokyo exhibition and OVERRIDE | A Billboard Project and aligned with Chicago Architecture Biennial, which JCDecaux also supported.
Singing Stones, presented by the Palais de Tokyo and EXPO CHICAGO, brings together 12 artists at the DuSable Museum of African American History.
JCDecaux’s digital billboard network, on which the City of Chicago has allocated time for its own communication, also hosted the program OVERRIDE | A Billboard Project, presented by EXPO CHICAGO and the City of Chicago. The works of 12 artists were on view along Chicago’s highways from August 28th through September 17th.
David Shrigley designed NEWS for OVERRIDE | A Billboard Project. The work, inspired by the front-page stories of newspapers, displays bold headlines of either fake news or mundane everyday occurrences.