JCDecauxLive replaces Concourse Intitiatives, a division bought by JCDecaux in November 2011. The division has been expanded to offer clients a ‘one-stop-shop’ that will link experiential activity in train stations and shopping centres, to large-format digital Transvision screens in stations and M-Vision screens in shopping centres. The division will also be proposing these new solutions in unique venues such as UK festivals, Covent Garden, the NEC in Birmingham, the LG Arena, Wembley Stadium, ExCel London and many more. Jeremy Male, chief executive of JCDecaux UK & Northern Europe, said: "Experiential not only complements our existing outdoor advertising estate but by linking to digital screens facilitates engaging, multi-dimensional campaigns that harness the latest in social media to deliver real value for our customers.” "We are now a 'one-stop-shop' for experiential, reaching audiences at multiple environments across the UK."
JCDecaux launched on July 4th its new UK experiential division, called JCDecauxLive.