JCDecaux at VivaTech: from high-tech to low-tech!

From 11 to 14 June 2025, VivaTech in Paris confirmed its status as a major event for innovation and startups. As a partner since the first event in 2016, JCDecaux presented its latest urban innovations and its contribution to Software République's ‘vision 4rescue’ project.

High-tech and low-tech on the JCDecaux booth.

For the 2025 edition, the JCDecaux stand highlighted several striking innovations. The first area presented a green column, similar to the 19 street furniture currently being tested in Paris, designed to encourage biodiversity in the urban environment. This experiment, carried out by JCDecaux since April 2024, is inspired by Japanese-style stepping stones and uses the dense network of Parisian street furniture to strengthen connections between biodiversity reservoirs. This project links the Jardin du Luxembourg to the Jardin des Plantes. Plants and birdhouse have been installed to promote ecological continuity in the heart of the city, contributing to the development of fauna and flora along the route.

At JCDecaux, we are convinced that street furniture has an essential role to play in integrating nature into the heart of our cities. We want to encourage the circulation of flora and fauna, complement the existing green network and make a real contribution to the development of urban biodiversity. This approach, rigorously monitored by experts, is a significant step towards making our towns and cities fresher, greener and more vibrant.
Sylvain Grandpierre
Head of Graphic, Digital and Product Design, JCDecaux

JCDecaux - Vivatech - Colonne végétalisée

A second area, dedicated to DOOH (Digital Out-Of-Home) creativity, offered a spectacular visual experience. A giant ultra-high-definition screen presented interactive, immersive and 3D content, opening up new creative possibilities and explaining the potential of the DOOH.

At VivaTech, we demonstrated how Digital Out-of-Home is revolutionising outdoor advertising. We immersed visitors in spectacular visual experiences designed to showcase the limitless creativity of our advertisers in urban, transport and retail environments. It's a concrete illustration of the power of DOOH for innovation and engagement, capable of creating memorable moments at the heart of public space.
Magali Monnier
Creative Director, JCDecaux

Prototypes of transparent, holographic and flexible screens were also presented to the public.

From transparent micro-LED displays to holographic transparent columns, and holographic 3D or even flexible screens, we explore the future of DOOH at JCDecaux.
Thomas Morel
JCDecaux’s R&D Director
Prospective and Technology Innovation

JCDecaux - Vivatech - Ecran micro-led - Thomas Morel

The JCDecaux Nurture Startup Challenge: rewarding innovation at VivaTech.

Another highlight of this year's event on the JCDecaux stand was the award ceremony for the JCDecaux Nurture Startup Challenge.

Launched in 2016, the JCDecaux Nurture programme helps startups build their reputation and accelerate their growth through the power of outdoor advertising.

Our mission for Nurture is to empower the global brand of tomorrow by giving them a voice in the real world today' and we're delighted to be back at Viva Tech.
Joe Hills
Head of Nurture & Commercial Sales, JCDecaux

200 startups from 38 countries participated in this year's Nurture Challenge, which awarded 5 champions transforming health & nutrition with innovative beverages, a cutting-edge exercise mirror, smart fridges, and healthy food for kids.

The winners of this competition win a DOOH campaign in their respective countries: France, the United Kingdom, the Netherlands, Austria and Latvia. This year's winners are Schrankerl (Austria), CHERICO® (France), L-Blend (Latvia), Vini Mini (Netherlands) and MAGIC AI (UK).

Vision 4Rescue: JCDecaux and Software République innovate for emergency services.

Software République, a group of 7 European companies combining their expertise in intelligent, secure and durable mobility, has unveiled ‘vision 4rescue’. This project, developed in collaboration with three fire brigade units, aims at increasing the efficiency and improving the coordination of rescue and emergency services.

Thanks to JCDecaux's innovative street furniture, we can contribute to the three core principles of vision4rescue : anticipate better, act faster, communicate smarter.
Jean-Charles Decaux
Co-Chief Executive Officer, JCDecaux

Our connected street furniture equipped with a ‘drone box’ serves as an interface with the population by displaying messages, and acts as a sentinel. The drone can use the take-off and landing platform on our furniture to give the emergency services an overview of the incident.

Software République "vision 4rescue" - JCDecaux

Road safety, inclusion and innovation at the heart of discussions.

Albert Asséraf lent his voice to a meaningful cause: the ‘Make a Safety Statement’ campaign run by the United Nations and JCDecaux to promote road safety. His speech, on the Association Antoine Alléno stand, was marked by a desire to raise awareness and take concrete action.

Our Un-JCDecaux campaign calls for adherence to road safety rules, because no matter how we travel, road safety affects us all: pedestrians, cyclists, motorcyclists, drivers... We cal all play a part in reducing road crashes.
Albert Asséraf
Executive Vice-President Communication and User Innovation, JCDecaux

In another highlight, Isabelle Mari served on the jury of the Female Founder Challenge. As part of this commitment, she supported the recognition of women entrepreneurs and encouraged greater diversity and inclusion in tech leadership.

At JCDecaux's, we're very proud to partner with the Female Founder Challenge to encourage entrepeneurship and foster a culture of diversity in innovation.
Isabelle Mari
Strategic Project Director, JCDecaux

Finally, Sylvain Le Borgne shared powerful insights on the evolution of AdTech during a high-impact panel discussion ‘Making It Unique: How AI Is Driving Tailored Experiences in Advertising’. He shared a strategic vision of the levers offered by artificial intelligence to create ever more personalised and relevant advertising experiences.

At JCDecaux, we harness AI to ensure unparalleled experiences for brands, passengers and citizens. By understanding audience movements and predicting attention, continuous innovation in OOH offers dynamic interactions that captivate and engage.
Sylvain Le Borgne
Group Chief Data Officer, JCDecaux