JCDecaux, in collaboration with Veltys, has developed the first international airport audience measurement (AAM) system for the airport industry, offering advertisers and agencies standardised global metrics.
Built based on algorithms calculating the main components of audience measurement, including the number of unique passengers, reach, frequency of the advertising message and the total number of viewed impressions delivered, the system also incorporates specific features of airports including:
- The international scope
- Passenger numbers per terminal and per day
- The unique passenger profile
- The impact of dwell time on campaign frequency
- Information on how passengers move around the airport
With the implementation of this new international standard of airport measurement, JCDecaux Airport, which is present in 215 airports, is pursuing its objective to develop high-performance, high-impact, measurable out-of-home advertising solutions around the world.
Read the Press Release here.