Strengthening advertising placement in terminals around the world, enhancing data planning and customer reporting tools, and opening up the airport universe to new brands.
With airport passengers set to double to 8bn worldwide by 2040
, the airport is an environment like no other, offering brands the opportunity to tap into receptive passengers by incorporating brand messaging as part of the traveller’s journey.
JCDecaux, in collaboration with Veltys
, has developed the first international airport audience measurement (AAM) system for the airport industry, offering advertisers and agencies standardised global metrics.
Built based on algorithms calculating the main components of audience measurement, including the number of unique passengers, reach, frequency of the advertising message and the total number of viewed impressions delivered, the system also incorporates specific features of airports including:
- The international scope
- Passenger numbers per terminal and per day
- The unique passenger profile
- The impact of dwell time on campaign frequency
- Information on how passengers move around the airport
This new international airport audience measurement solution will be launched at Paris Aéroport and Changi Airport Singapore in April before gradually rolling out across the main hubs operated by JCDecaux and feeding into the VIOOH programmatic platform.
With the implementation of this new international standard of airport measurement, JCDecaux Airport, which is present in 215 airports, is pursuing its objective to develop high-performance, high-impact, measurable out-of-home advertising solutions around the world.Read the Press Release here