After having redecorated a bus shelter, a subway station, advertising panels and an airport lounge in Paris, Ikea turned Tokyo Tama Monorail into a "party train" to celebrate the opening of a new store in the Japanese capital.Customers selected via a…
As Paris Zoo just re-opened after a 6-year renovation program, Ubi Bene agency imagined a striking campaign to celebrate the return home of its "residents".After having been lent all over the world, the Parisian animals are progressively returning home.To…
To promote its products and its capability to make homes look nicer, German Do-It-Yourself retailer OBI launched a clever ambient marketing campaign using the walls of Hamburg.In partnership with Jung von Matt agency, the brand renovated a portion of…
As part of the promotion of "The Lego Movie", a fake subway entrance made of 190,000 bricks was set-up in downtown Milan.This pop-up installation on the ground looked like a real fresco, giving passers-by an impression of depth thanks to the "trompe-l…
A year after this mysterious UFO was seen flying over the British capital to promote a Microsoft Xbox game, London's sky once again served as a playing field for an outdoor campaign.To celebrate its 80th anniversary and promote the launch of special fares…
Mexico is the country with the highest proportion of overweight people in the world.In order to encourage Mexicans to take up physical exercise, French insurance company Axa launched the "Kilos malos, Kilos sanos" ("Bad kilos, good kilos") public health…
As part of the events organized this year around the New York City Marathon, Japanese sports equipment company Asics invited people to compete with Ryan Hall, the fastest American marathoner.A treadmill was installed on a trailer-truck that parked in…
The use of giant objects in outdoor campaigns is decidedly very trendy. We recently mentioned in our blog Burger King's huge French fries and the British National Lottery's 8-meter high Lotto balls. More recently, Microsoft set-up an 8-meter long and 5…
To celebrate the launch of a new formula, the British National Lottery created six giant Lotto balls that were showcased down the Thames in London.These 8-meter high balls were set-up on two tugs and made a trip from the Docklands to Westminster.They…
In order to promote its new product "Protect your life", insurance company Europ Assistance teamed up withM&C Saatchi ad agency to launch an ambient marketing campaign in downtown Milan.A real size submarine emerging from the ground and a crashed car…
To promote the launch of its new "Free Flyknit" model in China, Nike teamed up with Wieden+Kennedy agency to organize a live event in downtown Shanghai.A billboard displaying a giant barefoot was set up on Nike's store located on busy East Nanjing Street…
To celebrate its reopening after a 10 year renovation program and to announce a free entrance day, Amsterdam's Rijksmuseum, the National Museum of the Netherlands, organized a flashmob in a shopping mall in the southern Dutch city of Breda.In partnership…
To promote the release of the film "A Good Day to Die Hard", 20th Century Fox teamed up with JCDecaux Norway to create an outdoor installation representing what could be a scene taken from this action movie.A crashed car embedded in a billboard displaying…
To celebrate the 40th birthday of its famous "Norwegian Formula" hand cream, American cosmetics brand Neutrogena organized a giant snowball fight on Paris' well-known Place des Abbesses.Willing to illustrate its positioning as a winter health care…
To promote the eco-friendly dimension of its Prius Plug-In Hybrid vehicles, Toyota teamed with the London-based "urban knitting" duo Knit the City to launch the "Positive Power" campaign, aiming to bring "an injection of positivity" in daily life.Urban…
In our hyper-connected cities, taking a break can also mean disconnecting from all our devices.Based on this observation and sticking to its slogan "Have a break, have a Kit Kat", the famous confectionary brand set up in downtown Amsterdam free "No-WiFi"…
The Zurich International Radio Festival found an original way to welcome the Australian radio Kiss FM in Switzerland.In order to celebrate the presence of this guest coming from the antipodes, the Festival launched an ambient marketing campaign and…
To celebrate the release of the new Halo 4 video game on its Xbox 360 console, Microsoft organized a special operation in London’s sky.A giant model of the video game’s logo was designed and built on this occasion by a team of engineers.This 15 meters…
To celebrate the release of the new Air Jordan CP3.VI sneakers, Nike organized a giant outdoor art installation in Venice Beach, Los Angeles.This event gathered 90 perfect lookalikes of famous basketball player Chris Paul so as to create a live “frozen”…
To introduce its new collection, Ikea transformed London’s Regent’s Canal into a traditional Asian floating market, where visitors could discover for a day the brand’s objects and furniture disposed on several punts.Special attention was paid to the…