Following the launch of the world famous video game Angry Birds on Samsung Smart TV, the Korean brand has transformed Madrid’s Nuevos Ministerios district into a large playground.Visitors were invited to experiment the new gesture control system developed…
Audi has set up in Toronto’s financial district an outdoor installation composed of a slot car track and scaled-down Audi A4 Quattros.In order to test the new model’s driving experience, pedestrians are invited to compete in a race playing with iPads…
Red Bull set up an almost empty billboard in Broadway Market (London), a neighborhood characterized by a curious and open-minded population, to promote English singer Jessie Ware and her upcoming first album “Devotion”.Arousing the audience’s curiosity,…
Thinking that winning a notebook could be something people highly crave for, Intel set up a number of installations called “The temptations”. In order to win the graal, an Intel notebook, the brand decided to launch Outdoor challenges. These temptations,…
To support the launch of innovative fridge-freezers prolonging freshness of fruits and vegetables and reducing vitamin loss thanks to its “Vitamin Safe “ compartment, Panasonic has set up 2 giant futuristic glass bubbles at La Defense (Paris).On the 1st…
Traditionally associated to women, a recent survey has unveiled that in Dubaï, washing machines are increasingly likely to be used by busy male expats, looking for large-capacity washers.To reach this target LG launched a communication campaign at a…
To launch its new ultrabook and invite people to “Transform every day”, Intel hired 60 people and equipped them with an ultrabook so that once gathered they could form a human digital wall. This human wall was used as a digital background to augment…
To draw the attention on the forthcoming trailer release of “The Amazing Spider-Man” movie and create a buzz, Sony Pictures projected a red spider symbolizing Spider-Man on the front of different famous monuments all over the world (Moscow, Tokyo, Paris,…