To promote the eco-friendly dimension of its Prius Plug-In Hybrid vehicles, Toyota teamed with the London-based "urban knitting" duo Knit the City to launch the "Positive Power" campaign, aiming to bring "an injection of positivity" in daily life.Urban…
In our hyper-connected cities, taking a break can also mean disconnecting from all our devices.Based on this observation and sticking to its slogan "Have a break, have a Kit Kat", the famous confectionary brand set up in downtown Amsterdam free "No-WiFi"…
The Zurich International Radio Festival found an original way to welcome the Australian radio Kiss FM in Switzerland.In order to celebrate the presence of this guest coming from the antipodes, the Festival launched an ambient marketing campaign and…
To celebrate the release of the new Halo 4 video game on its Xbox 360 console, Microsoft organized a special operation in London’s sky.A giant model of the video game’s logo was designed and built on this occasion by a team of engineers.This 15 meters…
To celebrate the release of the new Air Jordan CP3.VI sneakers, Nike organized a giant outdoor art installation in Venice Beach, Los Angeles.This event gathered 90 perfect lookalikes of famous basketball player Chris Paul so as to create a live “frozen”…
To introduce its new collection, Ikea transformed London’s Regent’s Canal into a traditional Asian floating market, where visitors could discover for a day the brand’s objects and furniture disposed on several punts.Special attention was paid to the…
Following the launch of the world famous video game Angry Birds on Samsung Smart TV, the Korean brand has transformed Madrid’s Nuevos Ministerios district into a large playground.Visitors were invited to experiment the new gesture control system developed…
Audi has set up in Toronto’s financial district an outdoor installation composed of a slot car track and scaled-down Audi A4 Quattros.In order to test the new model’s driving experience, pedestrians are invited to compete in a race playing with iPads…
Red Bull set up an almost empty billboard in Broadway Market (London), a neighborhood characterized by a curious and open-minded population, to promote English singer Jessie Ware and her upcoming first album “Devotion”.Arousing the audience’s curiosity,…
In a context of economic difficulties, Mallorca Football Club has been having a hard time recruiting young people.In order to draw their attention, fan club members decided to go straight to them and recruit them in the streets and malls.Improvising mini…
Coca-Cola has given a voice to a million people across Europe through a set of murals of Post-it Notes to promote its motto of Open Happiness.These creations, on display temporarily at the Brand’s Congress of Happiness, have been the support of a video…
Proposing an immersive experience to the inhabitants of Toulouse, Air France has organized an open-air flight in the center of the city of Toulouse (France) to promote its new offer.Participants were invited to follow a series of 14 instructions from a…
Thinking that winning a notebook could be something people highly crave for, Intel set up a number of installations called “The temptations”. In order to win the graal, an Intel notebook, the brand decided to launch Outdoor challenges. These temptations,…
To support the launch of innovative fridge-freezers prolonging freshness of fruits and vegetables and reducing vitamin loss thanks to its “Vitamin Safe “ compartment, Panasonic has set up 2 giant futuristic glass bubbles at La Defense (Paris).On the 1st…
Traditionally associated to women, a recent survey has unveiled that in Dubaï, washing machines are increasingly likely to be used by busy male expats, looking for large-capacity washers.To reach this target LG launched a communication campaign at a…
To launch its new ultrabook and invite people to “Transform every day”, Intel hired 60 people and equipped them with an ultrabook so that once gathered they could form a human digital wall. This human wall was used as a digital background to augment…
To avail itself of its position as a free speech platform, Facebook made use of the presidential run.The social network enabled US citizens to share their opinion about important election topics (among 9 issues) and offered to display their views along…
To draw the attention on the forthcoming trailer release of “The Amazing Spider-Man” movie and create a buzz, Sony Pictures projected a red spider symbolizing Spider-Man on the front of different famous monuments all over the world (Moscow, Tokyo, Paris,…
To advertise the launch of Karl Lagerfeld’s new line called “KARL” on the net-a-porter.com website, the fashion designer took advantage of the Fashion Week to set up 5 “Window Shops” – actual pop-up-stores in the streets of 5 famous cities (Paris, New…
To inform Brazilians that the Lonely Planet Guides were now published in Portuguese, the brand occupied Brazilian beaches and built sand monuments of landmarks such as the Eiffel Tower or the Empire State Building.A poster next to the sand monuments…