Sixteen years after Star Trek Enterprise, the iconic series is rebooting on TV with the new show Star Trek Discovery on CBS and Netflix. The story takes place ten years after the 1960s original TV show, and follows the adventures of the USS Discovery…
Every new Burger King restaurant in Europe is an event for Whopper lovers. But the new Burger King in Brussels was located in Auderghem, far from the city centre. The fast food company decided to both promote the new restaurant and solve its isolated…
What would happen if you were allergic to peanuts or dairy products? Your daily life would be much more complicated, for sure. The non-profit End Allergies Together partnered with BBDO New York to raise awareness of food allergies with “Khil Mi”, an…
This summer is definitely athletic! In parallel to the announcement of the future Olympics hosts, Tapei is preparing itself to host the Universiade, an international multi-sport event for university athletes. The Universiade is the largest sports event in…
What if your bottle of soda allowed you to travel in the underground? Lucozade tried this experiment on the London underground by giving away free bottles and free rides. This activation was part of the “Find your flow” Lucozade campaign, particularly…
Nike created an impressive activation in Manila as part of their advertising campaign, turning a public space into a giant pop-up shoe-shaped running track. This smart installation provides both virtual and real experiences, the timer becoming physical…
When you discover something you don’t know, do you avoid it or do you face it? The customers of the French mall Val d’Europe had to answer this question when they passed by this mysterious box. To celebrate the opening of a new aisle, the shopping mall…
Did you know that Nikon not only make great camera, but also glass that equips eyewear? No? Nor did we. The lenses company found a great idea to communicate about this activity: a food truck. Nikon Lenswear teamed up with the Parisian agency Altmann…
No one likes commuting on harsh winter days. Perfectly aware of that, the airline company Jetblue set up a little surprise for New York travellers. Jetblue cleverly chose a station named after a tropical destination to bring it to life. The company teamed…
No, it's not a new concept of fancy bar: the company Pur and the agency Arnold Worldwide teamed up to open the Water Bar, a place where customers can taste tap water collected from across the country. The particularity of it is the presence of metals and…
To raise awareness around the dangers of swimming in the sea (tragic deaths happen every year on the UK coastlines), the Royal National Lifeboat Institution is to set up an original kind of pop-up bar, serving only bottled seawater. Yes, seawater…
In the global launch of the return of Ghostbusters - a famous 80s’ comedy - this summer, the Shackleton agency made a joke to the passengers of the Madrid underground with an unsettling sound experience.40 loudspeakers were installed in the Alonso…
No, you are not dreaming: since July 9, you are able to order Frosted Flakes at a restaurant. Kellogg's embraces the experience economy with this new restaurant concept, at the heart of the city’s Times Square. Unique recipes, developed by famous chef…
Obesity is an increasing issue in Colombia. According to a study carried out by the Health Ministry, half of Colombians are overweight and are generally unhealthy.To contribute to this fight against bad health habits, JCDecaux Colombia transformed 6 bus…
Ikea is not only famous for its furniture, but also for its typical meatballs you can eat after a long wander through its alleys. But the last food scandal about the origin of the meat used by Ikea affected its image.To restore its image, the Swedish…
Toyota and Saatchi agency challenged rock-climbers with this creative campaign in the centre of Times Square, NYC.To promote the new RAV4, Toyota created the tallest outdoor climbing wall ever built in New York City. A 120-foot billboard that takes pro…
To promote Jeep Territory, a new ground for Jeep test drives in Moscow, the car brand teamed up with Leo Burnett Moscow to create "Beauty in Dirt", an unusual (but artistic) campaign.The organizers of the promotion went to the parking of a huge mall, and…
The Quebec City Magic Festival is famous for its creative (and magical) campaigns. This edition didn't disappoint us, with "The mysterious billboard", a simple but effective concept.A big red curtain hides the billboard. But when cars go by, the curtain…
No time for breakfast this morning? Quaker knows breakfast is the most important meal of the day, and decided to bring a solution to this time-related issue.In Belgium, the agency Friendship created a Quaker pop-up store delivering free breakfasts. After…
Christmas gifts can be a bit disappointing sometimes. But instead of selling your unwanted gifts, here is a more original idea: trade them for their estimated value in sweets.During 4 days, Skittles opened a pop-up store in Toronto, where people could…