Jamaïcan beer brand Red Stripe set up an art project called “Make with a Red Stripe”.This is a new ambient project designed to communicate in favour of a sometimes difficult and very specific industry: alcohol.Artists and designers were asked to create…
Twenty years ago, a text message was sent for the very first time via Short Message Service (SMS) by British engineer Neil Papworth.Nowadays, SMS still remains the most popular messaging system in the world: according to a report published by Portio…
Among the 20,000 products unveiled at the 2013 Consumer Electronic Show held in Las Vegas from January 8th to 11th, TVs and smartphones were once again in the spotlight and a particular attention was given to innovative screens. However the variety of…
Parisian electric car sharing service Autolib’ could be profitable by 2014, four years ahead of the initial plan of the Bolloré Group, who launched it on December 2011.Autolib’ provides a fleet of 1,750 cars and reached 530,000 journeys on September 2012…
To promote the Philippines as a touristic destination, Cebu Pacific airline company partnered with Ogilvy & Mathers agency in the middle of Hong Kong's monsoon season to create an outdoor spray-painted ad that only appears in rainy weather.A special…
Roberto Ercilla’s latest escalator, "Mechanical Ramps”, is neither in a shopping mall nor in an airport, but in pretty historic-looking portions of a city. It gives way to a different urban perception. The walkalator is composed of seven segments,…
As the 2014 football World Cup is about to begin in Brazil, Pepsi UK created an interactive vending machine inviting passers-by to show off their playing skills.The #FutbolNow drinks dispenser set-up in London is equipped with sensors able to track…
Devondale, Australia’s number one dairy company partnered with marketing agency Maverick Marketing and Communications to create a rather peculiar yet amusing campaign in downtown Sydney.They collaborated with Big Kahuna Imagineering to create “Matilda”,…
According to Gartner analysts’ predictions on the Social Local Mobile (SoLoMo) trend, 1 billion people will only use their mobile devices to access social networks by 2014.Furthermore, location-based services apps, such as mapping, check-in or…
To celebrate the release of the new Halo 4 video game on its Xbox 360 console, Microsoft organized a special operation in London’s sky.A giant model of the video game’s logo was designed and built on this occasion by a team of engineers.This 15 meters…
London’s Westminster district plans to renew its lighting system in the next four years by replacing 14,000 streetlights by smart connected devices.Such a system aims to reduce energy consumption thanks to special “connected” bulbs that can be controlled…
Sad but true: cities are becoming more and more expensive for families and young adults. A typical millennial can't afford a 1,000 square-foot home (about 92 square meters) in the majority of the biggest US cities, and tends to share his flat to reduce…
Google Now, the intelligent personal assistant developed by Google, offers a new feature for mobile devices able to wake commuters up when they're about to reach their destination.Early birds or night owls taking a long trip on public transport and…
Cities have not been very friendly with Airbnb lately. After Paris and Berlin, the New York State Senate just passed a bill that would make illegal to post a short-term rental (less than 30 days) on Airbnb. If New York State Governor Andrew Cuomo signs…
This summer is definitely athletic! In parallel to the announcement of the future Olympics hosts, Tapei is preparing itself to host the Universiade, an international multi-sport event for university athletes. The Universiade is the largest sports event in…
To promote its products and its capability to make homes look nicer, German Do-It-Yourself retailer OBI launched a clever ambient marketing campaign using the walls of Hamburg.In partnership with Jung von Matt agency, the brand renovated a portion of…
If you feel lazy about going to the gym, you can still do good to your body by getting active in your everyday life. Science says it’s not necessary to run a marathon or join a gym club to be healthy, if you simply walk or cycle to your workplace. This…
"Smart city" is an empty concept without a sustainable dimension. Resiliency, collaboration and mobility are essential criteria to create liveable, vibrant cities. Every two years, Ericsson releases the Networked City Index to observe the sustainability…
… Entertainment company Live Nation teamed up with JCDecaux North America in order to create a buzz around rock … revealing little by little the poster announcing the show. JCDecaux North America …
… JCDecaux has just unveiled its new Giant LED Screen in Orly …