Google is currently testing inside the gamers’ community a closed beta version of its incoming mobile game “Ingress”.This Massively Multiplayer Online Game (MMOG) will take the form of a free mobile app using the city as a playing field “in real life”…
To promote the “I love techno” Festival organized in Ghent, Belgium, one of the building façades of the city was used by Vodka brand Eristoff to project a live 3D shooter game.Players were invited to use iPads to aim and shoot targets appearing on the…
The "Underground Library" is a new example of the emerging "mobile-reading" phenomenon we already wrote about on Mobility&Trends. Part of a student project, the "Underground Library" concept aims to promote the New York Public Library and encourage…
No need for huge amounts of money to get a successful and impactful communication campaign. Experience is the key and here is a good example to prove it.The German outdoor sport brand EVOC wanted to communicate the “spine protective” nature of their…
… and the United Arab Emirates, the campaign is visible on JCDecaux’s street furniture in public places such as … a Safety Statement” campaign by the United Nations and JCDecaux aims to reduce road traffic crashes, the leading …
An old Russian proverb says: "There are only two problems in Russia: fools and roads". If we know little about Russian fools, the second statement seems to be very true: there is an unhealthy passion for roads in Moscow, the Russian capital city.Danish…
After the two pop-up stores opened last year in London and Berlin, eBay plans to open another physical shop in New York this summer in partnership with retailer Kate Spade Saturday.The American e-commerce company announced that this location will include…
Here is a new example of an innovative outdoor campaign using a vending machine. Willing to illustrate its slogan "Dare to be tender" and make people share an experience, Chocolate brand Milka imagined an original installation in Buenos Aires.A vending…
Willing to develop its awareness and attract more tourists, the Eastern Austrian village of Krumbach (around 1,000 inhabitants) contacted several renowned architects in 2013 and offered them a free vacation in the surrounding Bregenzerwald region in…
Transport for London (TfL) partnered with telecoms firm Telent and IT company CGI to set-up a giant network of sensors in the London Subway.This initiative aims at allowing a centralized management and monitoring of escalators, loudspeakers, air…
The latest researches on m-commerce underline the growing development of this sector, as evidenced by the strategic positioning of the leading e-commerce groups on this market. However, recent innovations show that m-commerce actors are still searching…
The Zurich International Radio Festival found an original way to welcome the Australian radio Kiss FM in Switzerland.In order to celebrate the presence of this guest coming from the antipodes, the Festival launched an ambient marketing campaign and…
According to a report published by PhoCusWright, Asia-Pacific surpassed Europe in 2012 as the largest regional travel market in the world, reaching $326 billion in travel bookings.Furthermore, China has become the first travel market inside the Asia…
The recently released ‘Blue Book of Cities in China’ outlines the astonishing transformations undergoing in China that are converting the country, mainly rural, into a very urbanized one.With 51 % of the population living in urban areas, 2011 was the…
The use of giant objects in outdoor campaigns is decidedly very trendy. We recently mentioned in our blog Burger King's huge French fries and the British National Lottery's 8-meter high Lotto balls. More recently, Microsoft set-up an 8-meter long and 5…
As desaturation of public space is becoming a major issue for cities, Australian designer Michael Oechsle created hybrid street furniture combining several functions."tranSIT" aims at improving cities' walkability by offering wayfinding information for…
In the United States, as in other countries, the gap is widening between the decaying industrial cities and the ones still attracting high wages and innovative companies. And this geographical trend is "deepening and accelerating" according to Enrico…
… Bros. booked an engaging outdoor advertising campaign with JCDecaux Netherlands that harnessed the power of social …
Parisian electric car sharing service Autolib’ could be profitable by 2014, four years ahead of the initial plan of the Bolloré Group, who launched it on December 2011.Autolib’ provides a fleet of 1,750 cars and reached 530,000 journeys on September 2012…