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Easter Eggventures around the World

… JCDecaux celebrated Easter 2013 with a series of exciting …

Shave on the go

ShaveTech’s new USB electric razor enables people to shave by plugging the razor into the USB jack of a computer or a laptop.More than just a device dedicated to business people or more generally favoring mobility, ShaveTech embodies a major evolution of…

The Bicycle Fence, a smart bike rack prototype

As part of the 2013 International Forum Design awards, a group of students from the Korean University of Hyupsung imagined a bike rack prototype using sidewalk' fences.The system is based on vertical inclinable fences whose slots let users park their…

Takeaway flowers

Calgary-based florist Anne Paterson's Flowers found a simple way to promote its store thanks to a smart "do-it-yourself" campaign.Several small size paper posters displayed in the street were rolled-up to create bouquet wraps and offer free flowers to…

A colorful knitted double-decker

As part of a campaign aiming at promoting its brand new visual identity and celebrate "truly original everyday personalities", soda brand 7up came up with an original operation featuring American famous "yarn bomber" Magda Sayeg.For this occasion, the…

Hijacking Banksy

This might be considered as a sacrilege by street-art fanatics... German agency Grey was commissioned by online shoe store Deichmann to establish Italian sneaker brand Fila in the streetstyle segment.A street-marketing campaign took place in London, using…

Takeaway summer accessories

As summer is slowly ending in the Southern Hemisphere, New Zealand soft drink brand L&P launched a campaign called "Hold onto Summer" to extend that special holiday feeling just a little longer.Special billboards were set-up in downtown Auckland,…

Number of shares and voting rights - 03.29.2017 (French only)

Digital channels redefine purchasing habits

Mediametrie and the FEVAD (the French federation of online and distance selling) have recently published the results of the 8th barometer looking at online purchase.This study showed that smartphone owners where increasingly likely to go online before…

Wild animals in the city...

As Paris Zoo just re-opened after a 6-year renovation program, Ubi Bene agency imagined a striking campaign to celebrate the return home of its "residents".After having been lent all over the world, the Parisian animals are progressively returning home.To…

High Five Amsterdam and New York!

Dutch royal airline KLM and DDB group agency Eigen Fabrikaat came together to create a unique experience between Amsterdam and New York.The idea of the campaign was to connect the two cities through an HD digital screen and an audio installation,…

The billboard you can conduct

Hungary has a great musical history, but young people tend to desert classical music concerts.Hungarian Telekom and the Budapest Festival Orchestra teamed up with Isobar to create an interactive experiment on digital billboards. By moving their…

A smart system able to identify the least-crowded subway cars

"Check Room" is a concept presented by South Korean designer Wan Ki Kim as part of the of the 2014 Spark Design Awards.It aims at solving the overcrowding issue in the subway during rush hour by allowing a more efficient distribution of commuters between…

Music on the move

From the first portable gramophones manufactured in the early 20th century to the famous "Walkman" launched by Sony in 1979, allowing people to listen to music on the move has always been a concern for the music industry. Nowadays, mobile music…

Summer in the city

Summer is often the occasion for urban dwellers to experience other lifestyles, as they're willing to enjoy longer and (sometimes) sunny days. This season is also a special period for brands that try to create events in cities using the sun, sand and…

NFC transactions to reach 53.8 billion EUR by 2018

In its latest report dedicated to the mobile and online payment market, European think tank IDATE forecasts a tremendous growth in NFC payments in the next five years.The volume of NFC transactions worldwide could jump from 4.6 billion EUR in 2014 to 53.8…

Unlocking the city for the blind

In the UK, 180,000 blind or partially sighted people rarely leave home alone, anxious about the idea of getting around unfamiliar places.Microsoft and Guide Dogs charity collaborated to solve this problem with the  Cities Unlocked project, which aims to…

Mad Men Outdoors for Season 5

Don Draper and the TV series Mad Men are back on the 25th of March for the fifth season and relying heavily on outdoor to make their mark.  Using the iconic falling man from the opening scene,  the campaign focuses on clean and minimalist billboards,…

Public areas & design : beware, the Bushwaffles are coming

Urban furniture is not only linked to transportation or information. It can also be purely linked to entertainment while also being a statement of a city’s design.This is what is being experimented with Bushwaffles. These curious pink waffles are made to…

An Asian floating market in London

To introduce its new collection, Ikea transformed London’s Regent’s Canal into a traditional Asian floating market, where visitors could discover for a day the brand’s objects and furniture disposed on several punts.Special attention was paid to the…