In Oslo, a JCDecaux bus shelter had been transformed into a privileged touchpoint between the Pierre Robert brand and its customers, perfectly aligned with their needs… and their nights out. In the heart of the city’s go-to nightlife district, the bus shelter had seamlessly blended into the rhythm of urban evenings, strengthening Pierre Robert’s visibility in the public space.
Under the slogan “We got your legs”, Norwegian women had been able to pick up a free new pair of Pierre Robert tights: a great way to anticipate any last-minute outfit mishaps and carry on with their night in complete confidence. This campaign had been a strong showcase for visibility, engagement and customer experience.
