To promote the release, Nordisk Film chose one of Norway’s busiest locations: Oslo Central Station. Turned into a spectacular film set, the station saw huge tentacles rise above the concourses, frame the railway signage and interact visually with the shops. Integrated into the building’s architecture, the Kraken quickly caught travellers’ attention, well ahead of the premiere date.
By combining a spectacular physical installation with dynamic media presence, the campaign delivered a memorable visual experience worthy of a blockbuster. The result: maximum visibility in a premium environment and strong anticipation in the lead-up to the film’s release.
