For De'Longhi, IGPDecaux transformed a historic tramway into an elegant travelling Coffee Lounge. Visitors were able to climb aboard and enjoy coffee prepared with De'Longhi machines. This initiative raised De'Longhi's profile by captivating the Design Week public in the heart of Milan. The De'Longhi Event Tram, with its exterior illustrations by Antonio Colomboni and interior design by the Italian brand Saba, offered a memorable experience.
Inside this historic tramway, passengers were invited to immerse in the world of Marvis, surrounded by giant, colourful tubes of toothpaste lining the walls. This playful installation, adorned with illustrations designed by Ana Tortos, offered an extraordinary journey into the world of the famous toothpaste brand. The project was carried out in collaboration with EssenceMediacom, GroupM Entertainment and IGPDecaux, who played a key role in its implementation.
IFDM, an international magazine dedicated to design and architecture, has set up an interactive panel that doubles as a poster dispenser, located at the exit of San Babila metro station. A bus shelter was also personalised for the occasion, and a Milan metro station was also decorated on the kiosks and interactive screens.
