To celebrate the launch of Pirulo Watermelon, JCDecaux transformed the walls, ceiling and floor of Callao station into multicoloured watermelon slices. Warm lighting, reminiscent of summer sunsets at the end of the day, also accompanied passengers from one end of the tunnel to the other.
The twist that made all the difference? An irresistible watermelon fragrance, filling the corridors with a gentle fruity scent. A playful way of engaging all the senses and leaving a lasting impression. The result: a fresh, indulgent and unmistakably summery experience that made everyone want to extend their journey… with an ice cream in hand.
