A new Optus campaign, entitled ‘There’s Always a Way’, was recently launched with the support of Accenture ANZ. It highlights the idea that, with a reliable network, the right tools and a little determination, everyone can find a way to overcome challenges.
The campaign film tells the story of Nonna, an 80-year-old grandmother who agrees to coach a youth basketball team. Despite the language barrier, the difference in height and her limited knowledge of basketball, she manages to create a positive dynamic within the team.
Featuring motivational messages and running across a range of formats on the JCDecaux network, the campaign culminated in a spectacular takeover of the JCDecaux ICON during the Grand Final weekend.
Generating 1.5 million impressions per week, the campaign created a genuine brand moment and engaged audiences throughout their daily journeys.
