In Stockholm, neon lights, bold colours and the urge to get behind the wheel take centre stage. To celebrate the launch of the new all-electric Volkswagen ID. Polo GTI, the bus shelters at Stureplan were specially dressed in the campaign’s colours.
Right in the heart of the city, passers-by got a taste of driving pleasure in a distinctly futuristic setting. A spectacular outdoor campaign that was impossible to miss!
