In Madrid, passers-by pushed open the door of a luminous structure designed by JCDecaux and found themselves instantly transported. Inside, Erborian’s new hydration range was in the spotlight: fresh textures, water-like serums, Glow Moisturizer with a “glass skin” effect and mattifying care for a velvety finish.
From personalised skin diagnostics to expert advice, every visitor benefited from tailored support to reveal their glow. Between two recommendations, a photo session was on offer in an ultra-Instagrammable corner, before everyone headed home with a few goodies to prolong the experience.
