In the centre of the business district, opposite Gare do Oriente, an XXL bottle of extra virgin olive oil has established itself as a true urban landmark. To launch Oliveira da Serra Squiz, the brand focused on a practical, modern format designed for everyday use – amplified to a striking scale that catches every eye. This campaign was conceived in collaboration with JCDecaux, anchoring the product at the very heart of the city.
Installed in a high-footfall location, the activation blended into the continuous flow of pedestrians. Close to people’s daily journeys, this urban presence strengthened brand visibility, built memorability and sparked curiosity
