Statoil’s unique NFC advertising campaign unveiled at Heathrow Airport

Statoil has officially become the first client of JCDecaux Airport to combine two unique solutions in order to have the strongest impact possible on Heathrow’s affluent travellers: Powerpoles and NFC/QR technologies. The brand’s ingenious campaign uses the 98-strong Powerpole network available to raise awareness of the company’s role in fuelling the European industry with a creative strapline that invites passengers to “recharge here”. This mix of both technologies offers passengers a free charging service for their laptops, tablets, phones and other mobile devices as well as an opportunity to tap or scan with their NFC/QR enabled devices to learn more about the leading energy company in oil and gas production. Heathrow’s tech savvy travellers will then be directed to a landing page that wishes them a nice flight, delivers exclusive extra content, and invites them to follow Statoil on Twitter or LinkedIn. Steve Cox, Marketing Director of JCDecaux Airport said: “At the swipe of a smartphone, JCDecaux’s network of NFC and QR enabled Powerpoles will allow Statoil to interact with the affluent and influential connected audience of Heathrow Airport, offering a richer and deeper brand experience to passengers while they are out of home. Statoil’s campaign adds an extra dimension to JCDecaux’s Powerpole network that provides a much welcomed service for Heathrow’s passengers.”