Statoil has officially become the first client of JCDecaux Airport to combine two unique solutions in order to have the strongest impact possible on Heathrow’s affluent travellers: Powerpoles and NFC/QR technologies.
The brand’s ingenious campaign uses the 98-strong Powerpole network available to raise awareness of the company’s role in fuelling the European industry with a creative strapline that invites passengers to “recharge here”. This mix of both technologies offers passengers a free charging service for their laptops, tablets, phones and other mobile devices as well as an opportunity to tap or scan with their NFC/QR enabled devices to learn more about the leading energy company in oil and gas production. Heathrow’s tech savvy travellers will then be directed to a landing page that wishes them a nice flight, delivers exclusive extra content, and invites them to follow Statoil on Twitter or LinkedIn. Steve Cox, Marketing Director of JCDecaux Airport said: “At the swipe of a smartphone, JCDecaux’s network of NFC and QR enabled Powerpoles will allow Statoil to interact with the affluent and influential connected audience of Heathrow Airport, offering a richer and deeper brand experience to passengers while they are out of home. Statoil’s campaign adds an extra dimension to JCDecaux’s Powerpole network that provides a much welcomed service for Heathrow’s passengers.”