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7 results about this tag

Pick Your Colour With OBI

… system. Their creative agency Jung von Matt and WallDecaux worked together to develop a great interactive …

June 10th, 2014

This Just In: A game using Kinect technology and iPads to win!

In order to promote Primecredit’s financial services in a fun way, JCDecaux Hong Kong conducted an Innovate campaign in Mong Kok metro station. Commuters were invited to play an interactive game “Get more golden teeth to win” that enabled them to win…

August 13th, 2013

Brands push the boundaries with eco-friendly out-of-home

More than an advertising medium, Out-of-Home gives brands an opportunity to make a statement that's hard to miss by investing in highly innovative ecological campaigns. Billboard provides clean drinking water to hundreds of familiesThe University of…

March 26th, 2013

Innovation in Out-of-Home: QR codes create virtual shops

QR codes are creating truly inspirational, unique and interactive campaigns. In Out-of-home, they are becoming a powerful way for advertisers to sell their products on the streets by creating a virtual store.

February 27th, 2013

Creative QR Codes in Out-of-Home

Innovative ways to use QR Codes in out-of-home advertising campaigns and public platformsQR codes are not known for their aesthetic beauty, or their cutting edge design. But designers and artists are challenging the simplistic functionality and black and…

September 10th, 2012

Capture the affluent crowd with USnap & Print

USnap, the mobile scanning service from JCDecaux, is now offered for Print. In France Lexus campaigned with JCDecaux to offer a dedicated video that could be seen after scanning the ad. The campaign was in 24 magazines in France. Another interesting…

February 28th, 2012

QR Codes: why they sometimes fail

Quick-response codes, known as QR codes, are everywhere these days,  allowing interactivity and creativity from the brand to the consumer. When scanned with a special app downloaded to a smartphone, they can call up links, text messages or videos, thus…

January 4th, 2012