Comptoir des Cotonniers took a step forward in mobile commerce on the 28th of May. Comptoir des Cotonniers, who are part of one of the fastest growing retail groups Fast Retailing, worked in collaboration with JCDecaux and PowaTag to launch their latest…
Have you ever heard of Niantic Labs’ Ingress game? This location-based Alternate Reality Game invites Android owners from around the world to participate in a life-sized adventure that uses Google Maps to create a “move-to-play” feel and encourage players…
Marketers are increasingly recognising the potential of extending an outdoor advertising campaign with the usage of social and online media. When implemented correctly, the reach of a campaign can escalate at an extreme rate. Take our famous augmented…
U snap is a smartphone app (iPhone and Android) based on image recognition technology, which enables advertisers to provide digital content directly to the consumer’s phone from a poster. This integration of mobile marketing into Outdoor advertising is…
Nokia is heavily relying on outdoor to promote its new phone, the Lumia 800 including projecting a free light onto a huge skyscraper with musical guest deadmau5 and constructing a 32 foot version of the phone.The towering Lumia 800 is currently on view…