As the train pulls into London Waterloo Station, the conductor announces – “Ladies and gentlemen, we are now arriving at our final stop. Welcome to Jurassic World Waterloo”. …This is something new…
Comptoir des Cotonniers took a step forward in mobile commerce on the 28th of May. Comptoir des Cotonniers, who are part of one of the fastest growing retail groups Fast Retailing, worked in collaboration with JCDecaux and PowaTag to launch their latest…
Have you ever heard of Niantic Labs’ Ingress game? This location-based Alternate Reality Game invites Android owners from around the world to participate in a life-sized adventure that uses Google Maps to create a “move-to-play” feel and encourage players…
In order to promote Primecredit’s financial services in a fun way, JCDecaux Hong Kong conducted an Innovate campaign in Mong Kok metro station. Commuters were invited to play an interactive game “Get more golden teeth to win” that enabled them to win…
In the last decade, the number of people using their cars to come into London has dropped by 51%. Over the same period, the London rail audience has increased by 41% to 5.5 million - 3.6 million of which are commuters.This trend has been identified by…
Marketers are increasingly recognising the potential of extending an outdoor advertising campaign with the usage of social and online media. When implemented correctly, the reach of a campaign can escalate at an extreme rate. Take our famous augmented…
A strong connection between branded mobile content and Out of Home advertising has been established by Out of Home media agency Kinetic Worldwide and sister mobile marketing agency Joule, in the latest round of its research into mobile technology usage…
U snap is a smartphone app (iPhone and Android) based on image recognition technology, which enables advertisers to provide digital content directly to the consumer’s phone from a poster. This integration of mobile marketing into Outdoor advertising is…
Nokia is heavily relying on outdoor to promote its new phone, the Lumia 800 including projecting a free light onto a huge skyscraper with musical guest deadmau5 and constructing a 32 foot version of the phone.The towering Lumia 800 is currently on view…