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In September 2022, Louis Vuitton reveals its brand campaign “Towards A Dream” at Shanghai Hongqiao Airport, bringing itself further into the immersive travelling scene.

 In September 2022, Louis Vuitton reveals its brand campaign “Towards A Dream” at Shanghai Hongqiao Airport, bringing itself further into the immersive travelling scene. Captured by photographer Viviane Sassen, the campaign is a continuation of an enduring quest and perennial voyage towards imagination, freedom and discovery. Travel transcends the physical, dreamlike landscapes encounter a spirit of youthful wonder, and self-discovery becomes a personal journey.

About Shanghai Hongqiao International Airport
Shanghai Hongqiao International Airport (IATA: SHA, ICAO: ZSSS) is a 4E-class civil international airport in mainland China. It is also an important international shipping center and an Asia-Pacific aviation hub. The airport was built in 1921 and it has two terminals with two north-south runways. It is the first airport in mainland China which won the "World's Most Improved Airport " Award. As one of the top complex international aviation hubs, Shanghai Hongqiao International Airport (SHA) is the first choice for domestic flights to first-tier cities and business travels.

About JCDecaux Momentum Shanghai Airport
JCDecaux Momentum Shanghai Airport Advertising Co., Ltd. is a joint venture established by Shanghai Airport Advertising Co., Ltd, Media Partners International Limited, and Momentum Media International Limited. Since 2005, JCDecaux Momentum Shanghai Airport Advertising Co., Ltd. has signed exclusive advertising operation contracts with Shanghai Airport to operate and develop all the indoor and outdoor advertising media in both Shanghai Pudong International Airport and Shanghai Hongqiao International Airport. Currently, JCDecaux Momentum Shanghai Airport Advertising Co., Ltd. is embarking on the threshold of digitalization to deliver the right message to the right person at the right place.

Published in For brands