In order to promote Primecredit’s financial services in a fun way, JCDecaux Hong Kong conducted an Innovate campaign in Mong Kok metro station. Commuters were invited to play an interactive game “Get more golden teeth to win” that enabled them to win golden teeth.

The game used Kinect technology and allowed people to play by using their body movements without touching the screen. Commuters were also invited to download a QR code on their mobile device in order to enter a competition to win an iPad mini. This campaign was a great success and helped promote Primecredit’s tagline “Being your creditable financial partner “in a fun and engaging way.