The Nurture programme was first launched in the UK in 2016, and has scaled to a total of five countries within the JCDecaux global business, with France, Germany and the Netherlands also offering the Nurture service.
Nurture’s expansion into a fifth market demonstrates our business’s shared commitment to the start-up world. When the programme was first established in the UK it broke new ground by ensuring out-of-home media’s benefits became accessible to start-up businesses, and it is great to see these opportunities being made available to Italian start-ups too.Mark BucknellChief Commercial Officer
Now is the ideal moment for Nurture to launch in Italy, as the opportunities available to start-up businesses are set to increase significantly in 2020. We believe wholeheartedly in the JCDecaux commitment to support entrepreneurial businesses through Nurture, and are very pleased to be able to bring this commitment to the Italian market.Giovanni UboldiCommercial and Marketing Director
In this environment, Nurture provides increased opportunity for Italian start-up brands to optimise out-of-home media spend, ensuring it works as hard as possible to reach and influence the largest possible number of potential consumers.
In Italy, IGPDecaux has 36% market share (source: IGPDecaux / GroupM), with transport, street furniture, subway, airport, large format and digital channels across the country. Channels are concentrated where consumers congregate, in the centre of major cities and towns, in shopping areas, in transport hubs and on major roads.
Learn more about the Nurture programme.