Creative OOH in Q3: Customisation, Entertainment and Rewards

Our favourite campaigns over the last quarter have centred on brand messaging customised to the OOH environment.  Brands and creative teams have used their imagination to make the most of OOH formats to deliver unexpected experiences, building interaction, brand recall and organic social media coverage.
From gamification to techy and personalised executions, these campaigns deliver high reach and brand engagement among the target audience through fun, memorable and unique concepts and clever OOH placement.