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16 results about this tag

Kung Fu Panda | Paris

… France brings Po's unique charm to life, thanks to a Morris column in an unprecedented format. Get ready for the …

April 15th, 2024

Street smarts: 5 ways digital out-of-home is helping connect cities with citizens

We explore what it means for a city to become ‘smart’ – and how media owners and brands are using OOH to help develop the cities of the future.
 

August 7th, 2019

Out-of-home: giving brands a voice

Voice assistants can now be found in many everyday objects, from smartphones and cars to watches and speakers. Is this innovation set to become the standard user interface?
 

June 21st, 2019
AFL exclusive live streaming campaign in Sydney, Australia for fans to meet players

Creative OOH in Q3: Customisation, Entertainment and Rewards

The best creative OOH campaigns of Q3 make the most of the different formats and environments, hinging on customisation and audience interaction. Through a combination of unique delivery and entertainment, these campaigns ensure that the broad reach of…

September 27th, 2017

How OOH takes funny campaigns to new highs of engagement

Last week was International Moments of Laughter Day (yes, it is a holiday). This gives us the serious excuse to discuss how OOH’s unique broadcast and format opportunities can take funny creative and copy to the next level of engagement. It is also an…

April 19th, 2017

Best Creative Campaigns of November: Singing, Drinking and Cooking

The best creative campaigns of November reflected the coming Christmas as Out-of-Home advertisers created entertaining campaigns, where their key audience could relax and get ready for the holidays.

January 8th, 2016

A Year of Mexico: Live It to Believe It

Mexico’s President Enrique Pena Nieto is committed to boosting Mexico’s national and economic growth by encouraging tourism. Mexico Tourism Board is one of the main collaborators in the associated program Dual Year and “A year of Mexico in the United…

November 19th, 2015

Best of September Creative Solutions: Free Lunch, Zombies and Pizzas

… Innovate JCDecaux Innovate creates bespoke outdoor solutions from concept to on-street reality. Our teams …

November 5th, 2015

Out-of-Home Workouts

Over the summer, urban dwellers in different countries were invited to get active and take part in various sporty Outdoor campaigns. This theme is continued in Latin America, as can be seen by recent campaigns.MexicoThe idea of exercising outdoors for…

November 27th, 2013

Get organised! 5 examples of IKEA’s innovative use of outdoor advertising

In this globalised world that we live in, urbanisation is inevitable and results in cities expanding, living spaces shrinking and therefore time spent out of home increasing. Furniture maker IKEA likes to make the best out of both worlds by innovatively…

November 1st, 2013

Scrabble entertains UK commuters

Mattel and JCDecaux UK ran an experiential campaign on digital screens in London’s Liverpool Street station for Scrabble.Mattel invited commuters to a #scrabblechallenge where they were encouraged to Tweet possible words made from the letters displayed on…

October 22nd, 2013

This Just In: New digital opportunities unveiled at revamped Heathrow T2

JCDecaux Airport UK and Heathrow Airport have unveiled the spectacular range of airport advertising opportunities that will be on offer at Heathrow’s new Terminal 2: The Queen’s Terminal.Following the very successful Terminal 5’s example, JCDecaux Airport…

October 10th, 2013

Summertime Cool

Cooling stations, iced cold drinks, ice creams and sun cream – it’s that glorious time of the year again!Dyson, UKAs temperatures soared in London, Dyson booked a strategic summer campaign with JCDecaux UK’s experiential division, JCDecauxLive, to reach…

August 20th, 2013

This just in: JCDecaux launches a new experiential division

JCDecaux launched on July 4th its new UK experiential division, called JCDecauxLive. JCDecauxLive replaces Concourse Intitiatives, a division bought by JCDecaux in November 2011.The division has been expanded to offer clients a ‘one-stop-shop’ that will…

July 15th, 2013

This Just In: Spotted - Giraffes in the City

For the release of The Hangover III, the final chapter of the trilogy, both JCDecaux Norway and JCDecaux Portugal conducted an Innovate campaign to promote the film, in conjunction with Warner Bros.One of the most iconic scenes in this new movie involves…

June 11th, 2013

McDonald's "Come as you are" Cube

On February 24th, at La Défense (the business district near Paris), passers-by were surprised to see a giant cube of 5 meters high, equipped with a digital screen. This event was imagined and designed by JCDecaux Innovate and the agencies BETC and OMD.One…

March 27th, 2012