2. Coca-Cola, LithuaniaCoca-Cola came to the streets of Lithuania to Share-a-Coke with everyone via JCDecaux’s bus shelter and free-standing panels. Passers-by were invited to key in their name or someone else's name with whom they would like to share a Coca-Cola.
3. Mini, UKMini drivers had a pleasant surprise when they drove past JCDecaux's Cromwell Road Digital Gateway in September. They were greeted by a personalised message, addressing them by the colour or model of their car. Whist some drivers had their photos taken and posted immediately on the next digital screen, others were invited to pull into the nearest garage to pick up a special treat. A truly "not normal" campaign! 4. Outdoor is #EverywhereUR, USAThe OAAA (Outdoor Advertiser Association of America) and the Outdoor industry in USA jointly celebrated OOH 's ubiquity by inviting the American public to tweet a photo of themselves using the hashtag #EverywhereUR. Participants had the chance to have their photos featured on a billboard in the world famous Times Square. This campaign is not only personal; it also highlighted the seamless connection between OOH advertising and social media.