The best creative campaigns of November reflected the coming Christmas as Out-of-Home advertisers created entertaining campaigns, where their key audience could relax and get ready for the holidays.
To promote the annual festival Staro Riga, which celebrates the independence of the Republic of Latvia, Air Baltic teamed up with JCDecaux Latvia to give passers-by an opportunity to win a trip for two to different European cities. Seven bus shelters in Riga were transformed to look like Paris, London, Oslo, Hamburg, Milan, Prague, and Barcelona. To win, pedestrians had to say the phrase "I Love Staro Riga" in the respective language of the bus shelter. If they said it correctly the bus shelter would cheer and flash green, if not, it would boo and turn red. Each person had two chances, and they had to say it correctly both times in order to be entered into the competition Staro Riga.
Location: John F. Kennedy International Airport, New YorkDuring the 1972 North America Tour, Jose Cuervo tequila joined the Rolling Stones on a wild Rock n Roll party in what came to be known as the Tequila Sunrise Tour. Jose Cuervo wanted to celebrate with the passengers flying through JFK, the band's legacy - the signature Jose Cuervo Tequila Sunrise that was made popular during the tour. Working with JCDecaux NA Jose Cuervo recreated the infamous touring plane on a specially built 1,500 square foot podium. Passengers could take a seat, grab a Jose Cuervo Tequila Sunrise, and literally drink in the 70s Rock n Roll atmosphere.
Location: PragueThe flour brand Babiččina Volba worked with JCDecaux Czech Republic to give the commuters in Prague some inspiration for their Christmas table. A bus shelter was fully branded and wrapped, and post-it notes with different Christmas pastry recipes were stuck all over the wall. Passers-by could peel off the recipes and take them home to try. Post-its were restocked whenever they ran out to make sure everyone who passed the shelter during the campaign had a chance to pick up a new recipe. This on-trend foodie campaign was a great initiative because it offered interaction to the key audience of Babiččina Volba. In addition, the brand indirectly inspired the consumer to go out and buy their product so they could try the new recipe. The campaign was timely and left a positive impression of the brand.
Babiccina Volba, JCDecaux Netherlands, special build, Nov 2015