The best of international Creative Solutions campaigns in November featured brands making the most of data with Dynamic content and interacting with their key audiences to build brand relationships.
GORE-TEX® Technology weather responsive content | JCDecaux Sweden
Advertiser: GORE-TEX® Technology, W. Gore & Associates
Location: Stockholm, Sweden
Duration: 1 week, 31/10/2016 – 06/11/2016
Format: Digital Street Furniture
Creative Solution: Dynamic content
Clothing with Gore-tex technology is a firm favourite among both outdoor adventures and city dwellers. Wearers rely on its highly waterproof, windproof and breathable qualities. Working with JCDecaux Sweden, this Gore campaign featured dynamic Gore-tex content playing on a digital network in the centre of Stockholm.
JCDecaux Dynamic integrated a standard weather data feed into the SmartContent CMS (content management system), and set up some rules. 4 different Gore-tex videos were uploaded depicting different weather conditions. The campaign was set up so that each panel automatically played the appropriate video that reflected the weather outside.
The data integration and ad management were extremely simple thanks to the SmartContent CMS. Gore were able to make the most of this opportunity with their chosen digital network. They identified useful data that allowed them to display effective and relevant messaging for their GORE-TEX brand. This Dynamic content campaign was simple, was tightly in line with the brand’s identity and resonated with their target audience.
Löfbergs brings people together | JCDecaux Latvia
Advertiser: Löfbergs Lila, Melna kafija, SIA
Location: Riga, Latvia
Duration: 1 week, 14/11/2016 – 20/11/2016
Activity: Street Furniture
Creative Solution: special build, special lights, vinyl wrap, sampling, showcase
Löfbergs coffee is a brand with a strong sense community. They focused on this characteristic when launching this interactive campaign in Riga. Commuters and passers-by could get free packs of coffee, but they had to work together to achieve this.
18 separate light sensors were dotted around the interior of the bus shelter. Participants had to communicate and simultaneously cover them all up. If they achieved this task, the front panel of the coffee showcase would open and the participants could grab a free pack.
This was a fun and memorable campaign where perfect strangers were brought together by their love for coffee!
Pergale Choc iN uses Instagram to interact | JCDecaux Lithuania
Advertiser: Choc iN, Pergale
Location: Vilnius, Lithuania
Duration: 2 weeks, 08/11/2016 – 22/11/2016
Activity: Street Furniture
Creative Solution: Instagram integration, special build, vinyl wrap, sampling, experiential
Choc iN, the chocolate brand by Pergale, collaborated with JCDecaux Lithuania to turn a bus shelter in central Vilnius into an Instagram booth. JCDecaux Lithuania wrapped the bus shelter with eye-catching bright orange Choc iN branding, and photo printer was installed in the panel.
The Call-to-Action on the panel invited passers-by to take a photo of themselves with the panel in the background, then share it on Instagram with the hashtag #chocin. The photo was instantly printed in the bus shelter. As an additional reward, the participant was given a free bar of Choc iN chocolate by the brand ambassador on site.
The campaign was simple and effective in harnessing the power of social media and interacting with the target audience. Over 700 images were printed at the shelter and the campaign brought an additional 200,000 views on the company Facebook page.
About JCDecaux Creative Solutions
JCDecaux Creative Solutions pushes the boundaries and challenges the conventions of Out-of-Home (OOH) advertising. With Creative Solutions brands around the world can transform innovative concepts into on-street reality. From special builds to harnessing the latest technologies such as Virtual Reality and Dynamic Content, Creative Solutions optimises campaigns across all OOH environments (Roadside, Transport, Airport, and Retail).
With dedicated teams around the world, Creative Solutions creates unique opportunities for brands to grab attention, build a dialogue with their audiences and add excitement to the daily life of city dwellers.
Wish to find out more? Get in touch with our international team to find out the possibilities or discover how JCDecaux Creative Solutions adds an extra dimension to campaigns to create a truly memorable impression on your audience.