Google Street View keeps on growing... After mapping iconic places and famous monuments, Google's panoramic view service now enables its users to explore 75 international transit hubs, including 16 airports and 59 train and subway stations in Europe, Asia…
French cosmetics brand L'Oréal Paris just set-up their "Intelligent Colour Experience" in the New York subway, a smart vending machine able to recommend and deliver make-up products that "match or clash".The machine, equipped with cameras and sensors, is…
Willing to promote its world-famous "Scrabble" game, Mattel teamed-up with JCDecaux UK to entertain London commuters at Liverpool Street Station.A show featuring a group of actors wearing Scrabble letters on their head was organized in the station's hall…
Lego seems to be an inexhaustible source of inspiration for out of home campaigns.As part of the celebrations of London underground's 150th anniversary, a series of "Tube" maps entirely made from Lego bricks were created and displayed in five major…
The "Underground Library" is a new example of the emerging "mobile-reading" phenomenon we already wrote about on Mobility&Trends. Part of a student project, the "Underground Library" concept aims to promote the New York Public Library and encourage…
The University of Michigan’s Transportation Research Institute is experimenting a new concept of “smart car” technology based on WiFi. Named “Safety Pilot Model Deployment” and part of a joint research initiative led by the National Highway Traffic Safety…