To promote the launch on mobile of “Layton’s Mystery Journey: Katrielle and the Millionaires’ Conspiracy”, the latest game from the Professor Layton license, Nintendo brought the virtual world into real life. A giant puzzle game suddenly appeared at…
Although cities are full of people, loneliness is a growing concern. In our over-connected society, it is quite ironical to observe that we have never felt so alone : in the United States, 40% of people say they are lonely, a figure that has doubled in 30…
In order to get rid of the dozens of potholes in Panama City, television station Telemetro Panama and advertising company Ogilvy and Mather imagined an original campaign to attract the city’s officials’ attention.Several potholes were equipped with a…
Data from social networks, software or mobile applications have become major sources to create a new generation of maps. Nearly every week, there's an innovative map making the buzz online, letting us discover how people move and experience cities around…
Speaking at the Code Mobile conference, organized in Half Moon Bay, California, YouTube CEO Susan Wojcicki announced that 50% of Youtube's views now come from phones and tablets.This figure reached 40% in 2013, 25% in 2012 and 6% in 2011, showing the…
Nescafé has come up with a very interesting social media campaign. The brand partnered with Croatian advertising agency Drap and created its own “love locking” trend.1,000 red Nescafé mugs were scattered around two large Croatian cities and locked using…
To promote their new and fully equipped cabins on the San Francisco-Auckland route, Air New Zealand has devised a very unusual yet innovative urban showcase.A moving glass-sided truck travels around the San Francisco area stopping in key points of the…
British confectionery brand Cadbury partnered with Red Agency to set-up the "Joy Generator" in Sydney, a vending machine that dispenses personalized chocolate bars, whose flavour matches users' Facebook information. To get free samples, passers-by were…
According to data published by comScore and analyzed by Statista, mobile devices have become the main channel for social networking. However, a distinction must be made between "pure mobile" social networks, and those, which are still mostly used on…
Facebook just released some interesting data about its users' activity in 2013, including the places around the world where the most check-ins were made.Amusement parks are among the most popular venues in Facebook's ranking, which features four…
A new generation of instant messaging services from Asia could soon replace our good old SMS. This is at least suggested by the runaway success of mobile applications such as China's WeChat and Japan's Line. Launched in 2011, WeChat combines text and…
Since March 2012, Amex customers have the possibility to sync their account with Twitter and get special discounts by tweeting specific hashtags. The two companies recently extended this service and now allow users to purchase online a selection of items…
Location-based social network Foursquare recently published an interactive map showing the 500 million check-ins made by its users in the past three months. In addition to highlighting differences between countries in Foursquare uses, this map lets us…
An update of check-in service Foursquare enables users to make restaurant reservations directly with the mobile application.This new functionality was developed in partnership with online-reservation platform OpenTable, whose database includes 25,000…
Beside these figures, Facebook registers 2.5 billion content items shared, 300 million photos uploaded and 500 terabytes data ingested…daily!At the era of Big Data and real time, the plateform is seen as a way to launch new products, develop real-time…
In order to create more traffic on their website, “Bronx Shoes” company decided to implement an original outdoor billboard, based on their motto: shoes are not (only) made for women.With an idea of enhancing manhood, they created a hairy billboard: Each…
MobilyTrip is an Android and iPhone application that helps people describe, organize and comment their holiday trips.It has become a giant database, where paths are memorized.Information can be consulted without being connected to the Internet and family…
Despite being invitation-only, the website launched in early 2010 has been growing at an amazing rate. Pinterest is an online pinboard where one can organize and share interests.Newcomer in the social media galaxy, Pinterest differentiates itself from…