Entertainment company Live Nation teamed up with JCDecaux North America in order to create a buzz around rock band Pearl Jam's latest concert at Chicago's Wrigley Field Stadium.A poster at a bus shelter was covered with stickers in the shape of the well…
In order to encourage donation and make it more concrete, the United Nations World Food Program and German ad agency Grabarz & Partner launched a campaign based on NFC technology. Two posters were displayed opposite one another in a bus…
To make bus waiting more fun, beverage brand Vitamin Water and JCDecaux set up in a bus shelter in Chicago an interactive display inviting commuters to fight against boredom.By pressing a big red and pulsating button, people could activate a screen and…
In Umeå, a city located close to the Arctic Circle in the north of Sweden, days last less than five hours during the winter.To fight citizens’ chronic depressions and insomnia caused by the lack of light, local power company Umeå Energi set up ultraviolet…