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2 results about this tag

Audience Measurement Part 2: A Media Line Up

Our Audience Measurement series explore the methods and impact of measuring campaign audiences and effectiveness. In this second instalment we assess different systems across all media channels, looking at impact on the media landscape. Audience…

March 7th, 2018

OOH Audience Measurement 101: Who, What, Where, Why?

Robust, reliable and accurate Out-of-Home (OOH) measurement sets the medium above the rest. In this three-part series, we delve into the nature of OOH audience measurement and why it works. Let’s begin with the how; discover the background and advanced…

February 7th, 2018