Stakeholder priorities

Our suppliers

We work with numerous suppliers, the majority of them longstanding partners. These suppliers are central to our product quality process.
 
Our priority
We strive to manage risks, strengthen our ties and facilitate the sharing of innovation. To achieve this, we build trusting relationships over the long term. We also ensure that our suppliers share our values and work with us to promote sustainable development, both on the Group level and in every country where we do business.
 
Our actions

• Identifying key suppliers
• Enforcing JCDecaux's Supplier Code of Conduct
• Educating purchasers on sustainable procurement
• Evaluating and auditing our suppliers on the basis of sustainable development criteria
• Pre-selecting suppliers
• Incorporating sustainable development criteria in our contract bids

Our employees

Our priority 
We strive to empower our employees to strengthen their commitment to sustainable development and to the company. In their roles and through their daily actions and practices, our employees help honour the commitments and values of JCDecaux.
 
Our actions
- Developing local programs to raise employee awareness of their environmental impacts at work and how to reduce them (EcoReflex in France, Ecodeco in Spain, JCDeco in Australia, etc.)
- Train and educate our employees on the topic of sustainable development
- Strengthen their knowledge and understanding of the business model, history and values of JCDecaux

Cities and local authorities

Our priority 
We seek to serve cities through sustainable solutions that keep up with the evolving urban landscape and help support the development of sustainable, open and connected cities.
 
Our actions

• Offering eco-friendly, mobility through bike-sharing schemes 
• Offering urban infrastructure accessibility solutions for people with reduced mobility
• Incorporating new technologies to offer more services to more people while reducing their environmental impact

Transport operators

Our priority 
We aim to develop high value-added digital solutions that expand the services offered through our products while reducing their energy consumption.
 
Our actions

• Relaying practical information and alerts (missing persons, etc.)
• Providing premium space for communication

Advertisers

Our priority 
We strive to meet the evolving expectations and needs of our advertisers through our installations, and to help them communicate more effectively, particularly with regard to their sustainability commitments.
 
Our actions
• Development of solutions facilitating local and regional advertising campaigns through open, modular platforms such as Monaffiche.be in Belgium and the EasyWay solution in France

• Development of programs for advertising customers aiming to co-build and promote advertising solutions that have a strong social and societal impact – i.e. JCDecaux UK « Social Impact Program » in the UK and  « JCDecaux For Good » in France

• Set up of «  Explore Positive Change Days » days to inspire brands and their ad/media agencies to come up with innovative ways of speaking to their audiences and undertake CSR projects and public awareness initiatives.

Passengers and citizens

Our priority 
We seek to offer high-quality services that guarantee the safety of users while ensuring that advertising content is properly managed.

Our actions

• Designing products that meet all applicable accessibility and safety standards, with all the required certifications
• Ensuring that visuals comply with local laws and are appropriate for local audiences through the work of the display advertising ethics committee
• Promoting the amicable resolution of disputes among customers of JCDecaux's bike-sharing schemes

Local communities

Our priority 
We aim to contribute to the economic, social and cultural development of local communities.
 
Our actions

• Helping create a variety of local jobs thanks to our presence in more than 80 countries, our close ties to cities and regions, our street furniture contracts and our bike-sharing schemes
• Offering free space on our networks’ advertising panels in support of various causes

Investors and extra-financial agencies

Our inclusion in a number of non-financial rating indexes is a testament to our commitments, performance and transparency since the implementation of our Sustainable Development Strategy across all of our subsidiaries around the world in 2014.