In order to promote its new product "Protect your life", insurance company Europ Assistance teamed up withM&C Saatchi ad agency to launch an ambient marketing campaign in downtown Milan.A real size submarine emerging from the ground and a crashed car…
The emerging “mobile-reading” phenomenon is further illustrated with a new app that offers readers an interactive and collaborative experience.“The Silent History” is a serialized novel delivering daily episodes and taking advantage of the GPS through…
The perception of winter and snow has changed over time, to become a more positive season in the collective imagination. Snow periods in particular are nowadays seen by many as magical moments full of specific rituals. This trend is reflected in the way…
As part of the "TRANSIT - Creative Placemaking with Europe in Baltimore" initiative, launched by non-profit organization Creative Alliance and several cultural institutions, a public art installation serving as a bus shelter was set-up in downtown…
"Curbee" is a street-furniture allowing riders to take a rest while waiting at a red light.It consists in a simple metal structure set-up on the sidewalk featuring a footrest and a handrail where cyclists can hang on without setting foot on the ground…
With over 2.1 billion Internet users around the world, huge amounts of data are created, sent and searched every minute: here’s a selection from a study done by the Business intelligence company DOMO paired up with Column Five Media : 2 million search…
In November 2015, Brussels lived a four-day lockdown due to risks of terrorist attacks. Since then, the city’s reputation has been clouded by these safety issues, impacting the tourism sector : hotel occupancy rates fell by 20% in December.To reassure…
… In March 2012, Kinetic and JCDecaux launched the largest trial of Near Field … with our consumers .” David McEvoy, Marketing Director of JCDecaux said, “With Smartphone penetration set to increase …
Major advertising expenditure forecasters are positive in their predictions for 2012, a year which is likely to benefit from major events such as the summer Olympics, European Football Championships and the US Presidential Elections.JCDecaux OneWorld has…
Special attention has been paid to innovation during the last Paris Motor Show, in particular in the field of connected cars.Automakers have presented several models offering in-car technologies, based primarily on the combination of touchscreens and…
To celebrate the 30th edition of the Malmö Festival, Stockholm-based creative agency Snask created a giant poster made of colorful 3-D letters, numbers and shapes.This massive installation, on which people could climb and sit, was set-up in the city's…
"Departures NYC" aims at letting people find their way in the sometimes complicated New York bus network. This mobile app uses augmented reality to locate bus stops and display transit information in real time.By holding up their smartphone and simply…
… JCDecaux celebrated Easter 2013 with a series of exciting …
ShaveTech’s new USB electric razor enables people to shave by plugging the razor into the USB jack of a computer or a laptop.More than just a device dedicated to business people or more generally favoring mobility, ShaveTech embodies a major evolution of…
As part of the 2013 International Forum Design awards, a group of students from the Korean University of Hyupsung imagined a bike rack prototype using sidewalk' fences.The system is based on vertical inclinable fences whose slots let users park their…
Calgary-based florist Anne Paterson's Flowers found a simple way to promote its store thanks to a smart "do-it-yourself" campaign.Several small size paper posters displayed in the street were rolled-up to create bouquet wraps and offer free flowers to…
As part of a campaign aiming at promoting its brand new visual identity and celebrate "truly original everyday personalities", soda brand 7up came up with an original operation featuring American famous "yarn bomber" Magda Sayeg.For this occasion, the…
This might be considered as a sacrilege by street-art fanatics... German agency Grey was commissioned by online shoe store Deichmann to establish Italian sneaker brand Fila in the streetstyle segment.A street-marketing campaign took place in London, using…
As summer is slowly ending in the Southern Hemisphere, New Zealand soft drink brand L&P launched a campaign called "Hold onto Summer" to extend that special holiday feeling just a little longer.Special billboards were set-up in downtown Auckland,…
Chinese e-commerce company Yihaodian has just launched a large-scale m-commerce experiment based on augmented reality by opening 1,000 virtual 3D supermarkets overnight throughout the country.In order to visualize and shop in these stores, customers had…