Milestone in Outdoor Audience Measurement
… and buyers to see the advantages of the outdoor medium. JCDecaux UK is already developing tools for a more granular …
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The smart dynamic street sign
New York-based design agency Breakfast created an interactive and connected wayfinding system called "Points" able to indicate directions and display information according to passers-by's requests. This 9-foot high dynamic street sign consists in three…
June 20th, 2013
Instagram in real life
To promote its new range of polarized colour lenses, sun glasses brand Ray-Ban and DDB Belgium launched an ambient marketing campaign in the tramway networks of Brussels, Antwerp and Ghent.Taking inspiration from the current popularity of vintage photo…
September 3rd, 2013
Visualizing Uber's data
Publishing data-based maps has become an important element of high-tech companies' communication strategy.After Foursquare and Facebook, American ride-sharing app Uber recently released a series of maps showing how its service is used in more than 100…
May 19th, 2014
Using the blockchain technology to transform carpooling
Fed up with privately-owned mobility platforms? La Zooz' could be a decentralised alternative to services like Uber.The app uses the blockchain technology (the same technology underlying the virtual currency Bitcoin) to create a self-managed ridesharing…
January 7th, 2016
The Bus Stop, literally
As part of the "TRANSIT - Creative Placemaking with Europe in Baltimore" initiative, launched by non-profit organization Creative Alliance and several cultural institutions, a public art installation serving as a bus shelter was set-up in downtown…
September 8th, 2014
10 traffic myths that need to retire
Like many town-planners and politicians, you might think that building more roads will solve traffic issues. And you would be wrong.CityLab listed a series of such traffic myths encountered in the media and panel discussions during last year, and provided…
February 1st, 2016
Car ownership VS Carsharing
Did you know that, in some American cities, a bedroom is less large than the parking space required ?An infography from the Sightline Institute highlights the pernicious effect of off-street parking quotas, which can reach up to 2 slots per dwelling. By…
December 11th, 2015
Turning people into Comics characters
New York based artist Nova Jiang has created an interactive digital installation called the “Ideogenetic Machine”, that enables users to become comic book characters in real time. The device is based on a camera and facial detection software able to…
October 30th, 2012
Collaboration to unveil the “big picture”
Red Bull set up an almost empty billboard in Broadway Market (London), a neighborhood characterized by a curious and open-minded population, to promote English singer Jessie Ware and her upcoming first album “Devotion”.Arousing the audience’s curiosity,…
September 18th, 2012
The mobile apps market dominated by a few operators
According to a survey carried out by Canalys during the first 20 days of November, half of the revenue generated in the US by Google Play and the App Store went to 25 developers only.Almost all of them work for gaming companies, such as Zynga, Electronic…
December 13th, 2012
Vibrating grips to let riders find their way around
Checking a smartphone to find a direction while riding is not especially easy nor safe, but Montreal-based company Boreal Bikes just unveiled the prototype of connected grips that could revolutionize bicycle wayfinding."SmrtGrips" is a set of grips that…
January 14th, 2015
Will fiction become a reality ? Meet the real hoverboard
Those who have dreamed of skating on the famous Marty's hoverboard from the first "Back to the Future" movie may very soon be on the Arcaboard, a vehicle that will be commercialised by April 2016.The Arcaboard is able to hover over concrete or water,…
January 26th, 2016
Trees can make waiting shorter at the bus stop
Last year, we mentioned a study carried out by researchers from the University of Minnesota showing that the presence of a shelter could make waiting time feel shorter at a bus stop. The same team recently unveiled new results based on its analysis of…
September 14th, 2015
Estée Lauder: Impressive Airport Advertising
In recent years, Estée Lauder have been delivering more and more great Out-of-Home adverts. With the help of JCDecaux, they advertise in prime locations to reach their target audience in the best possible ways.JCDecaux leads the market in airport…
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High-Tech stars and rising start-ups in the spotlight at the Crunchies Awards
Considered by many as a reference in the field of technology, the well-known American website TechCrunch organized last month its 6th annual "Crunchies Awards" in San Francisco. Every year, this event is closely followed by start-up ecosystem observers…
February 7th, 2013
Foursquare data, a tool to visualize and analyze urban mobility
Location-based social network Foursquare recently published an interactive map showing the 500 million check-ins made by its users in the past three months. In addition to highlighting differences between countries in Foursquare uses, this map lets us…
February 6th, 2013
When m-commerce meets augmented reality
Chinese e-commerce company Yihaodian has just launched a large-scale m-commerce experiment based on augmented reality by opening 1,000 virtual 3D supermarkets overnight throughout the country.In order to visualize and shop in these stores, customers had…
October 30th, 2012
Supernatural vision in a St Honoré window shop
What’s new in luxurious and trendy rue St Honoré, Paris ?Passers-by could witness a strange phenomenon through the window of the recently opened shop of lingerie brand “Empreinte” : a vaporous model haunting the shop at night, appearing and disappearing…
June 13th, 2012
A giant scoreboard made of cars' LED headlights
Audi found an original and impacting way to display World Cup scores in real time.It set-up on the Brooklyn waterfront in New York a 13-meter high scoreboard made of 45 shipping containers, where 28 A8 model cars were parked.Scores are displayed with…
July 3rd, 2014