By continuing to use this site, you agree to receive cookies/similar technologies to measure visits, view videos and use social sharing buttons. Find out more and change your cookies settings.
- April 23, 2019
Vélo’v in Lyon: ambitious and trailblazing, JCDecaux’s urban mobility service is all the rage
The Lyon contract was secured in 2005 and renewed for a further 15 years in 2017, in recognition of JCDecaux’s longstanding business model of advertising revenue financing city amenities. During the night-time hours of 17/18 July 2018, JCDecaux successfully installed 4,000 new Vélo’v in the Lyon metropolitan area in just seven hours – without any service interruption. A logistical, technical and human feat that has delivered record results for the service in the past few months. At 77,500 annual subscribers (up 12% in six months), the number of long-term users continues to climb and is now equivalent to 12% of the Lyon/Villeurbanne population. Rentals soared 18% in the period from 1 January to 31 March this year, versus the same quarter in 2018. Vélo’v even beat its own record achieved in H2 2018, with more than 4.5 million rentals in six months. Performance in 2018 was outstanding, with 8.5 million rentals.
bicloo in Nantes: integrated mobility solutions firmly anchored in daily life
Yet another industrial and logistics challenge met by JCDecaux’s teams in 2018: the new biclooPlus was installed in the night of 21/22 August, before the launch of the new integrated bicloo system in early September. JCDecaux won the contract at the end of 2017 for biclooPlus (self-service bikes), monbicloo (medium- or long-term bike rentals) and biclooPark (a designated bike parking area).
The very first scheme in France to offer an integrated range, JCDecaux has recorded a stand-out performance: 15,535 long-term biclooPlus subscribers to date (up 59% from 2018) and a sizeable increase in the number of rentals to a cumulative 298,860 since January (21% increase vs. 2018).
With 1,000 bicycles for rent until March 1st, of which 75% electric assistance, monbicloo counted 866 subscriptions, of which 91% of annual offers and 85% of electric bikes. Since March 1st, 1,500 bicycles are available for rent. Offering 2,411 spaces, biclooPark has seen a rapid rise of interest in secure parking in public places and in underground bike parking areas. Subscriptions rose to 1,412 (up 103% from March 2018, when JCDecaux took over operations) and 952 (a 47% increase from September 2018, when JCDecaux took over marketing and sales) respectively.
JCDecaux expertise for an enhanced user experience
A pioneer of self-service bike rental schemes, with more than 678 million journeys since 2003, JCDecaux is now part of the urban landscape in 57 cities across 13 countries. Building on this unique international experience, the Group’s teams are busy imagining what self-service bike rental schemes might look like in the future and what new mobility services could be added to enhance that experience, from preparing for journeys to more personalised services.
The innovative mobile apps developed by JCDecaux are a resounding success (68% of Vélo’v and 63% of biclooPlus uses are from the app).
The Group also fitted the bikes in Lyon and Nantes with electronic locking devices in response to demand from users for a quick stop-off feature.
In Nantes, JCDecaux’s bicloo offering is service-focused with two physical access points: La maison bicloo and La bicloo mobile. Located in the centre of Nantes, at Carré Feydeau, La maison bicloo, which is always full (more than 4,000 people have used it since the launch), offers information and advice on the service to users. They can take out a subscription, test bikes, have their monbicloo bike serviced or find out more about the network of cycling groups and organisations in Nantes. La bicloo mobile, which has already clocked up more than 1,100 km and organised 70 visits across 22 areas, travels around the metropolitan area to introduce residents to bicloo services, offering the opportunity to subscribe – and even delivers bicycles for medium- or long-term rental.
Finally, JCDecaux recently teamed up with Geovelo, a pioneer in GPS for bikes, to promote and simplify cycling on a daily basis by guiding cyclists in Lyon and Nantes towards three types of routes: safe (on cycle paths), discovery and efficient.
|Vélo’v key figures|
- 4,000 bikes (1,000 more to be added by 2020)
- 77,500 annual subscribers
- 4.5 million bike rentals in H2 2018
- Every bike is used between 6 and 10 times a day
- Up to 40,000 rentals a day
- 95% actual availability rate at bike stations
- 8.5 million trips a year on average
|biclooPlus key figures|
- 1,230 bikes in 123 stations
- 15,535 long-term subscribers
- 298,860 rentals since January 2019
- Every bike is rented between 1 and 5 times
- 99% actual availability rate at bike stations
- 1.2 million trips a year on average
- 2018 revenue: €3,619m
- JCDecaux is listed on the Eurolist of Euronext Paris and is part of the Euronext 100 and Euronext Family Business indexes
- JCDecaux is part of the FTSE4Good index
- N°1 worldwide in street furniture (528,660 advertising panels)
- N°1 worldwide in transport advertising with more than 210 airports and 277 contracts in metros, buses, trains and tramways (366,000 advertising panels)
- N°1 in Europe for billboards (137,020 advertising panels)
- N°1 in outdoor advertising in Europe (648,570 advertising panels)
- N°1 in outdoor advertising in Asia-Pacific (239,300 advertising panels)
- N°1 in outdoor advertising in Latin America (72,880 advertising panels)
- N°1 in outdoor advertising in Africa (24,170 advertising panels)
- N°1 in outdoor advertising in the Middle East (16,450 advertising panels)
- Leader in self-service bike rental scheme: pioneer in eco-friendly mobility
- 1,061,200 advertising panels in more than 80 countries
- Present in 4,030 cities with more than 10,000 inhabitants
- 13,030 employees