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  • Paris
  • March 28, 2018
Reinventing beauty is at the heart of the Ultimate Parisian Shopping Experience
This is the starting ambition for this brand new project. Soon to be rolled out in all the Paris airport terminals, the Beauty concept at BuY PARIS DUTY FREE shops is breaking the mould on design and codes traditionally encountered in airports. Far more than a new concept, passengers are being offered a new Beauty experience. An incomparable experience based around three pillars: expertise, entertainment and service.
"We owe it to our passengers to offer them the best. The best possible shopping experience, the best welcome and the best products, so that in the end they have the best memories of the time spent in our terminals. Airport sales are a vital element in the Groupe ADP strategy. Sales business turnover (rent from airside and landside shops, bars and restaurants, banking and exchange, and car rental businesses as well as turnover linked to advertising) was up 2.2% in 2017, to €459 million,” Laure Baume, Executive Director and Customer Director for Groupe ADP, points out.This new space of more than 600 sq.m operated by "Société de Distribution Aéroportuaire", a joint venture created by Groupe ADP and Lagardère Travel Retail, offers customers a smooth, simplified and multi-experience journey. The exceptional space offers brands an unparalleled opportunity to promote their know-how and expertise, whilst encouraging the purchasing experience and customer interactions.
To make points of sale lively and meet the needs of international passengers, the BuY PARIS DUTY FREE brand will adorn itself with brand new expert services, such as an in-store barber or a “make-up station”, bringing together the entire make-up range.
“The new Beauty concept in hall K of Terminal E corresponds to a customer philosophy at the heart of all our work. Service is the cornerstone to this concept. This beauty space lets passengers enjoy the ultimate experience, thanks notably to exclusive digital entertainment and personalised ranges and services,” states Dag Rasmussen, Chairman & Chief Executive Officer of Lagardère Travel Retail.

New Age Beauty is the epitome of “Phygital” in an airport setting, combining all the advantages of an actual shop (personalised customer care, advice and expertise) with the advantages of digital to transcend the products and sales force skills.
New brands will also be introduced to complete the customer experience:
  • Sulwhasoo, brand leader on the Korean market
  • La Roche Posay and Avène, much acclaimed on Asian markets
  • Vichy, Furterer and Moroccanoil in hair care
  • Acqua Di Parma, Atelier Cologne, Margiela, Dyptique and Le Gemme Bvlgari in the Perfumes range
  • House 99, the brand launched by David Beckham and L'Oréal
  • and lastly, Urban Decay and Bobby Brown in the Make-up segment.
A digital oasis
Additionally, prior to passengers arriving at the New Age Beauty Concept, JCDecaux Airport Paris has installed the biggest digital platform in Europe in duty free retail areas: a 100% digital oasis of 80 sq.m, consisting of two state-of-the-art LED screens. The platform is perfectly integrated into the architecture of the prestigious shopping area in Terminal 2E Hall K and acts as a powerful player in the drive-to-store purchase at the heart of the new Parisian shopping area.
Dominating the Paris Airport International Terminal, the screens ensure maximum visibility to a strategic audience of global shoppers with an average dwell time of over 2 hours. The heart of Paris-CDG Airport, Terminal 2E alone welcomes 22 million passengers every year, of whom 60% are international passengers and 33% are business travellers.
“La Place Digitale allows us to make a decisive leap forward with our digital strategy within Paris Airport. The platform’s unique format redefines communication in the airport and gives brands the opportunity to showcase campaigns that are as spectacular as they are memorable. With La Place Digitale, JCDecaux Airport Paris is delivering on its mission: making Paris Aéroport one of the most digital and successful airports in the world”, said Jean-Charles Decaux, Co-Chief Executive Officer of JCDecaux.
Investor Relations: Audrey Arnoux, Head of Investor Relations +33 1 74 25 70 64 -
Press contact: Lola Bourget, Head of Medias and Reputation Department +33 1 74 25 23 23
Groupe ADP develops and manages airports, including Paris-Charles de Gaulle, Paris-Orly and Paris-Le Bourget. In 2017, the group handled through its brand Paris Aéroport more than 101 million passengers and 2.3 million metric tonnes of freight and mail at Paris-Charles de Gaulle and Paris-Orly, and more than 127 million passengers in airports abroad through its subsidiary ADP International. Boasting an exceptional geographic location and a major catchment area, the Group is pursuing its strategy of adapting and modernizing its terminal facilities and upgrading quality of services; the group also intends to develop its retail and real estate businesses. In 2017, group revenue stood at €3,617 million and net income at €571 million.
Registered office: 1, rue de France, 93 290 Tremblay-en-France. Aéroports de Paris is a public limited company (Société Anonyme) with share capital of €296,881,806. Registered in the Bobigny Trade and Company Register under no. 552 016 628.
About Lagardère Travel Retail
Lagardère Travel Retail, is one of four branches in the Lagardère Group, a global leader in travel retail. It has 4,431 points of sale in Travel Essentials, Duty Free and Bars and Restaurants in airports, stations and other concessions across 34 countries. Lagardère Travel Retail generates turnover of €4.5 billion (100% managed sales).
Press contact: Emeline Tomada –  + 33 1 42 99 07 02
About JCDecaux Airport Paris
JCDecaux Airport Paris is a brand created by Média Aéroports de Paris, a joint venture 50/50 owned by JCDecaux and Groupe ADP. JCDecaux Airport Paris markets all instances of the different advertising forms in the Paris airports. Its aim is to offer advertisers an exceptional, relevant and innovative advertising offer in a space of encounters, emotions and discovery: the airport.
Press contact: Estelle Ardouin -    +33

Key figures

  • 2017 revenue: €3,472m
  • JCDecaux is listed on the Eurolist of Euronext Paris and is part of the Euronext 100 and Euronext Family Business indexes
  • JCDecaux is part of the FTSE4Good and Dow Jones Sustainability Europe indexes
  • N°1 worldwide in street furniture (543,050 advertising panels)
  • N°1 worldwide in transport advertising with more than 215 airports and 250 contracts in metros, buses, trains and tramways (356,320 advertising panels)
  • N°1 in Europe for billboards (141,630 advertising panels)
  • N°1 in outdoor advertising in Europe (672,220 advertising panels)
  • N°1 in outdoor advertising in Asia-Pacific (216,290 advertising panels)
  • N°1 in outdoor advertising in Latin America (77,190 advertising panels)
  • N°1 in outdoor advertising in Africa (26,770 advertising panels)
  • N°1 in outdoor advertising in the Middle-East (18,650 advertising panels)
  • Leader in self-service bike rental scheme: pioneer in eco-friendly mobility
  • 1,074,113 advertising panels in more than 75 countries
  • Present in 4,033 cities with more than 10,000 inhabitants
  • 13,040 employees


Corporate Communications : Agathe Albertini +33 1 30 79 37 35
Investor Relations : Arnaud Courtial

Published in FOR PARTNERS