JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide, announced today that its German subsidiary Wall won a 15-year exclusive street furniture contract with Dresden, the capital city of Saxony. Effective from January 1, 2023, this agreement seamlessly continues the existing partnership which started in 1991.
The contract includes the installation and maintenance of 850 bus shelters and up to 450 free-standing City-Light-Poster displays including 70 digital screens in Dresden’s highly attractive inner city.
Stephan Kühn, Deputy Mayor for Urban Development, Construction, Transport and Municipal Properties of state capital Dresden, said: "By renewing our partnership with Wall GmbH, we are delighted to have chosen a high-performing partner for advertising rights and transport shelters in Dresden. In reassigning the contract, we strongly focused on sustainability and environmental protection. Our partner will thus commit to numerous requirements regarding the materials used for transport shelters, power supply, bird protection and use of detergents."
Daniel Hofer, CEO Germany, Austria, Central and Eastern Europe and Central Asia of JCDecaux, said: "Dresden is an important economic hub in the south-east of Germany as well as a famous tourist destination attracting more than two million visitors yearly. We are very pleased to continue the long-term partnership with the city of Dresden, which started in the early 90’s after the fall of the Berlin Wall, with a strong commitment on sustainable development. With this contract, we furthermore pursue our successful strategy to focus on premium advertising networks and useful services to citizens in Germany’s top cities which offer unique and qualitative advertising opportunities to our clients."